Korean films falter
In contrast, domestic movies, especially big-budget movies, are struggling to satisfy audience’s expectations.
"Omniscient Reader," a Korean fantasy movie based on the popular web novel, failed to meet market expectations as the big-budget movie wrapped up its theatrical release, bringing in just over 1 million moviegoers since July.
Produced with a budget of over 30 billion won ($20.4 million), the film needed to attract at least 6 million viewers to break even. However, it struggled at the box office, facing criticism that its visual effects fell short and it failed to capture the essence of the original novel.
The rise of Japanese animation at the Korean box office shows that established content backed by strong fandom and high-quality production can garner more ticket sales than A-list actors.
While domestic films struggled to break even despite aggressive marketing campaigns featuring top-tier celebrities, “Demon Slayer" thrived on the loyalty of its fan base and the strength of its content.
It remains to be seen whether the trend will continue. Despite disappointing results for local movies recently, a slate of highly anticipated Korean content is scheduled for release in the coming year.
Director Kim Bo-sol's "The Square," which won the Contrechamp Jury Award at this year's Annecy International Animation Film Festival, is set for release in January. Additionally, big-name projects, including Ryoo Seung-wan's "Humint" and Na Hong-jin's "Hope," are also slated to hit the big screen in 2026.