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Better Late Than Never: KPop Demon Hunters Lego Sets, Nerf Swords, Squishmallows, … & Furbies

The global animated phenomenon KPop Demon Hunters and building block maker Lego announced on Wednesday that the brands are partnering for a line of toys. Lego will unveil the first product for pre-order this spring, "with additional sets to come in 2027."

KPop Demon Hunters also revealed a collaboration with Jazwares' Squishmallow plush toys on Tuesday. KPop Demon Hunters characters Derpy and Sussie have been reincarnated as the Rosebay Derpy and Rosebay Sussie plush dolls. Pre-orders for the plushies are available on Amazon and GameStop for US$19.99 and US$15.99, respectively.

Meanwhile, Hasbro released more details on its own KPop Demon Hunters partnership on January 27. Its lineup include toys from its Nerf, Furby, and Monopoly brands:

The toys are set to launch on July 15, 2026 at prices ranging from US$9.99 to US$24.99.

Mattel and Hasbro announced a joint global co-master toy licensee partnership with Netflix in October 2025. The Netflix-Hasbro partnership includes products “across categories such as special feature plush, youth electronics and role play.” Hasbro already released the earlier Monopoly Deal: KPop Demon Hunters game on January 1.

KPop Demon Hunters is a 2025 musical urban fantasy film directed by Maggie Kang and Chris Appelhans and animated by Sony Pictures Animation. The film premiered on Netflix on June 20 and stars Arden Cho, Ahn Hyo-seop, May Hong, Ji-yong Yoo, Yunjin Kim, Saniel Dae Kim, Ken Jeong, and Lee Byung-hun. Its first sing-along event in August made was Netflix's first film to top the U.S. weekend box office. Several trade news sources reported that Netflix and Sony are aiming to release a sequel in 2029.

Sources: Press release, Lego's YouTube account, Hasbro