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Anime Pushes Adult Swim ratings growth

posted on by Christopher Macdonald
Cowboy Bebop, Outlaw Star and other Anime push Adult Swim ratings up 100%

Thanks mostly to the popularity of Cowboy Bebop and Outlaw Star, Cartoon Network has announced a 100% ratings increase for Adult Swim Action. Also helped by the strong performances of Yū Yū Hakusho, Gundam and Mobile Suit Gundam, Adult Swim pulled in it's highest ever (0.8) rating this past week.

Individually these shows performed as follows (excerpt from press release):

Highlights of individual series' ratings and delivery of adults 18-34*each indicating double and triple-digit increases vs. the same time period last year*are noted below:

* Cowboy Bebop (11:30 p.m.) * 0.9 rating (up 125%); 442,000 delivery (up 151%)
* Outlaw Star (1 a.m.) * 0.9 rating (up 125%); 414,000 delivery (up 135%)
* Yū Yū Hakusho (11 p.m.) * 0.8 rating (up 60%); 378,000 delivery (up 80%)
* Gundam 0083 (12 a.m.) * 0.8 rating (up 100%); 398,000 delivery (up 131%)
* Mobile Suit Gundam (12:30 a.m.) * 0.7 rating (up 133%); 349,000 delivery (up 136%)

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