Manga in Walmart

posted on by Christopher Macdonald
Tokyopop first publisher to sell manga in Walmart

According to TOKYOPOP, they are the first manga publisher to get their titles sold in the Wal-Mart chain. 100 Wal-Mart outlets will test drive the TOKYOPOP titles though this holiday season.

The deal between TOKYOPOP and Wal-Mart was brokered by their recently appointed Vice President of Sales & Distribution, Steve Kleckner, who had worked with Wal-Mart and other major retailers at his previous job with Electro Source.

TOKYOPOP has also expanded into four other mass-market chains, in the closing months of 2003 and opening monthes of 2004 TOKYOPOP titles have appeared or will appear at Best Buy, Fred Meyer, ShopKo and New England's Stop & Shop.

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