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ADV Films, Geneon USA's Distribution Deal Cancelled (Updated)

posted on by Christopher Macdonald
Geneon USA's current distribution status unknown

The previously announced deal between ADV Films and Geneon Entertainment (USA) Inc., in which ADV Films would take over all sales, marketing, and distribution of Geneon USA anime titles, has been cancelled.

In preparation for the transition, Geneon USA laid off the majority of its sales division, including all of its sales people. Customers of Geneon USA have informed ANN that they have been unable to obtain any information from Geneon USA about the current procedure for returns.

An ADV Films representative declined when asked to comment on the reasons behind the failure of the agreement.

Geneon USA previously distributed DVDs for Bandai Visual USA; Bandai Visual's future distribution plans have not been announced to the public.

In addition to the contracting of Geneon USA's sales and marketing to ADV Films, Dentsu Inc. (Geneon USA's parent company) was also planning on closing Geneon USA's in-house production by the end of the year. It is not known what was to be done with ongoing projects, such as the Hellsing video series, that will not finish in Japan before December 31.

Geneon USA did not respond to requests for comment in time for this article.

Errata: This article previously stated that Bandai Visual USA was looking for a new distributor. This was inaccurate. Bandai Visual USA informed ANN that it was looking at different options and did not comment further. ANN apologizes for this error.

This article has a follow-up: Dentsu, ADV Films Confirm Withdrawal of Geneon Deal (2007-09-21 10:10)
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