Sapporo Beverages' Ribbon-chan Mascot Gets TV Anime Shorts
posted on by Jennifer Sherman
The Japanese soft drink company Sapporo Beverage announced on Wednesday that an anime short series inspired by its mascot character Ribbon-chan will premiere on April 4. The story will center on the soda-loving young girl named Ribbon-chan and her pet dog Citron.
The series will air on Wednesdays during episodes of the Nori Suta Max television program. The Singaporean all-female idol group Sea☆A will perform the anime's opening theme song "Shiawase ♪ Ranranran." Sea☆A will provide the opening theme song for the Arashi no Yoru ni: Himitsu no Tomodachi television anime series, which will also premiere on April 4.
Sapporo Beverage introduced Ribbon-chan as a mascot for its existing line of Ribbon soft drinks and Ribbon Citron soda in 1957. The company renewed its usage of Ribbon-chan on packaging and in television commercials in 2009. The soft drink maker is planning a series of ten new television commercials that will feature Ribbon-chan and Citron.