Weekly Shonen Sunday's Price Cut Leads to 30% Sales Jump
posted on by Marlene First
Shogakukan lowered the price of its Weekly Shonen Sunday magazine to 200 yen (about US$2) for the first time in 17 years on July 17. This year's 33rd issue of the magazine went on sale on that day, and it boasted a 30% increase in sales compared to the previous issue.
The magazine had sold for anywhere between 260 and 280 yen (US$ 2.60 and US$ 2.80). The price drop made headlines because it was one of the lowest price drops ever seen. The Japanese manga publishing companies profit from both the sales of their magazines as well as the compiled book volumes that are sold in bookstores. Magazines are also a way for newcomers to break into the business.
Source: Mainichi Shimbun's Mantan Web