Cookie Jar's Spider Riders Debuts On Kids' WB

LOS ANGELES, CA (June 6, 2006) – Coliseum, the action-adventure brand of Cookie Jar Entertainment Inc., will make its U.S. debut of the action-filled, battle series, Spider Riders, on Kids' WB!, the #1 children's broadcast network, on Saturday, June 17 at 10:30am (ET/PT). Spider Riders is a co-production between Cookie Jar Entertainment and leading Japanese advertising agency, Yomiko, together with celebrated Japanese animation studio, Bee Train, known for its popular cult series, hack//SIGN. Spider Riders is one of the fastest-growing action adventures on Teletoon in Canada and Japan's TV Tokyo and is gearing up to gain the same momentum in the U.S. with its inclusion in Kids' WB's! popular lineup.

Spider Riders comes from Cookie Jar Entertainment's action moniker, Coliseum, and is the single largest production since the company's inception in 2004. Properties adorning the Coliseum logo are designed to excite audiences through action-packed entertainment that keeps them on their toes. One of the few anime television series launching in the U.S. in 2006, Spider Riders is sure to liven up Saturday mornings as it finalizes Kids WB's! schedule.

Coliseum's Spider Riders series comes from award winning Japanese Director, Koichi Mashimo and is based on the Cookie Jar Entertainment book Spider Riders – Shards of the Oracle, written by Emmy award winners, Tedd Anasti and Patsy Cameron-Anasti, and published by Newmarket Press. The series producer is Emmy award winning producer Steve Hodgins. This combination of animation excellence has succeeded in providing audiences of young boys, ages 6-12, with a series that is visually stunning, filled with non-stop thrill rides and epic journeys.

This latest announcement is just another sign of the steady brand growth Spider Riders is experiencing since making its world debut at MIPTV in April of this year. “We are thrilled that Spider Riders will make its broadcast home in the U.S. on Kids' WB!, leaders in kid's primetime,” states Cookie Jar Entertainment's President and COO, Toper Taylor.

On June 24, Kids' WB! will present another one-hour block of SPIDER RIDERS from 10:30-11:30AM, ET/PT. On Saturday, July 1, during the holiday weekend, Kids' WB! will feature a SPIDER RIDERS two-hour, four-episode mini-marathon from 10:00AM-Noon, ET/PT. On July 8 SPIDER RIDERS will move into its regularly scheduled time period (10:30-11:00AM, ET/PT).

In addition to viewing the groundbreaking television series, fans have the opportunity to become immersed in the Spider Riders online game at Spider Riders kid audiences can visit to play its online game and have an enthralling, competitive experience filled with fantasy and adventure. Ultimately the game will become a “Massively Multi-User Online Game” (MMOG), a global online role play offering that will be enjoyed simultaneously by international players, connecting Spider Rider fans around the world.

Spider Riders will take Kids' WB! audiences of young boys, ages 6-12, through 52 half hour episodes of action, paying homage to Japan's celebrated anime style of sharp angles, swift movements, and cliffhanging storylines. Welcome to the world of Arachna, where we meet Hunter Steele, a young spirited boy who would rather do any thing than stay indoors, especially inside the classroom. Hunter's life is soon turned upside down when he falls into the Inner World and the only way out is to become the Arachna-Master; but first, Hunter must become a Spider Rider. Overcoming his fear of spiders, Hunter succeeds in becoming a Spider Rider and evolves into a consummate warrior. Spider Riders follows Hunter, his ten-foot tall battle spider Shadow, and the rest of the Spider Riders as they seek to defend their land from the evil Invectids. The series promises to deliver Kids' WB! audiences an electrifying and engaging experience, ensuring that they return every Saturday morning for another Spider Riders battle!

About Kids' WB!

Kids' WB!, a subdivision of The WB Television Network, is a 5-hour original children's programming block on Saturday mornings from 7:00 am-Noon and a 2-hour strip Monday – Friday from 3:00 pm- 5:00 pm, and is often considered primetime for kids. Kids' WB! has been the broadcast network's ratings champion since Fall 2000, capturing 16 consecutive sweep victories as the Number One Saturday morning kids' broadcaster. Since its debut in 1996, Kids' WB! has been home to many of the world's top-rated animated programming, helping to skyrocket such shows as “Pokémon,” “Xiaolin Showdown,” and “Yu-Gi-Oh!.” Starting in September 2006, it will become a part of the CW Television Network's lineup, a network merger between The WB and CBS, to be called Kids' WB on the CW!

About Coliseum:

Coliseum is the action-adventure brand of Cookie Jar Entertainment Inc. Products carrying the Coliseum logo are designed to keep viewers on their toes with exciting quests and dynamic battles. Coliseum programming engages kids with cool and exciting content; providing them an action-packed, mind-blowing experience. “Dark Oracle,” “Are You Afraid of the Dark,” and “Spider Riders” are just a few of the thrilling programs brought to the world by the Coliseum brand. Cookie Jar Entertainment Inc., Cookie Jar Group's entertainment operation, is a leading, global, independent producer, marketing and brand manager of such renowned children's properties as "Arthur," "The Doodlebops," "Caillou" and "Gerald McBoing Boing."

Combining globally-renowned intellectual properties with an industry-recognized management team, Cookie Jar Entertainment Inc. is a market-driven, brand building company that is committed to children first and foremost and is dedicated to the development and production of quality programming that embraces the whole child, with animated and live-action series that entertain, inspire and enlighten children and family audiences around the world.

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