FunMobility, Wowmax and Newtype Bring Anime Personalities to American Cell Phones

FunMobility Brings Japan's Top Anime
Personalities To North American Phones

Leading U.S. Content Provider Inks Wallpaper Deal for
Leading Japanese Anime Characters

LOS ANGELES, September 12, 2006 – FunMobility, a leading provider of wireless entertainment, Wowmax Media!, and Kadokawa Shoten Publishing Co., Ltd. of Japan have announced the release of popular new Japanese anime and manga content for use as mobile wallpaper. The agreement represents the North American release of “Anime Newtype®,” including images from the top-selling anime, Neon Genesis Evangelion, and the new hit title, SGT FROG. Among the most popular images released by the Newtype mobile service in Japan, they will be available through major U.S. carriers by October 2006.

“We're excited to offer our users a slice of Japanese pop culture, as it has already proven to be very popular here,” said Adam Lavine, CEO of FunMobility.

“This represents a huge market, and it has strong appeal to the youth demographic, who are very in tune with and influenced by Japanese pop culture.”

Said Wowmax Media! Representative Masaki Kaifu, “We're thrilled to partner with FunMobility to bring Anime content to the mobile market in the U.S.A.”

The wallpaper images set for release include some of the best-selling images from the Newtype Mobile service already available in Japan, such as Neon Genesis Evangelion, named the Top Anime Series of all time by Anime Insider magazine, as well as Newtype USA's SGT FROG, a hit comedy TV series and comic that follows the ongoing antics of a frog-like alien invader marooned on Earth who tries to make a new life after being captured by a family in Japan, while still attempting world domination.

About FunMobility

FunMobility delivers a unique mobile entertainment experience by providing applications and services that enable creativity, personalization, and community building. FunMobility's FLEX Mobile Application PlatformTM is comprised of interchangeable modules featuring content, applications, and services supported by proprietary implementation technology. These modules can be deployed as a complete solution, or as stand-alone components that work within a carrier's existing mobile services offering, providing carriers with unparalleled flexibility, greater reliability, and faster time-to-market. FunMobility provides carriers with some of the industry's most popular and successful mobile applications, including Wallpaper UniverseTM, America's Best Mobile PixTM, Ringtones UniverseTM TrueTones UniverseTM, Mobile Comics NetworkTM, Personalized WallpaperTM, MyTonzTM, MyScreenzTM, Imagenes CalientesTM and FunMobility Animated GreetingsTM. FunMobility's mobile applications and services are distributed through major carriers across the globe, including, Verizon Wireless, Alltel, Sprint PCS, U.S. Cellular, Cingular Wireless, and many others. FunMobility has achieved an industry reputation for creativity, innovation and reliability, and is considered one of the industry's most unique wireless entertainment companies. For more information, please visit

About Newtype®:

“Newtype®” is published by Kadokawa Shoten Publishing Co., Ltd. and currently the leading animation and manga magazine in Japan and well known for its high quality images from top contemporary anime and manga properties.

About Wowmax Media, LLC:

Wowmax Media! is a comprehensive production and marketing agency dealing with intellectual property. Wowmax Media! provides unique marketing and production services to companies and individuals engaged in entertainment business, making the most of our connections in both North America and Japan. Wowmax Media! supports creators, animation producers, investors, character and content licensing agents, character licensees, and distributors. For more information, please visit

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