Anime USA to Serve as Yume Cosplay Prize Preliminary

Winners Of Anime USA Masquerade To Win Trip
To NY Anime Festival And A Chance At A Trip to Japan

Arlington, VA, October 14, 2009:  Anime USA (AUSA) and the New York Anime Festival (NYAF) today announced the 2009 Anime USA Convention in Arlington, Virginia will serve as a preliminary for the 2010 New York Anime Festival's Yume Cosplay Prize. The winners of Anime USA's Masquerade -- a costuming contest that is part fashion show and part talent show -- will take home a trip to New York City and a guaranteed spot in NYAF's Yume Cosplay Prize Finals -- with the winners of the Finals winning a week-long trip to Japan.

Anime USA takes place November 20-22 this year at the Hyatt Regency Crystal City in Arlington, Virginia. Guests include Steve Blum, Michael Sinterniklaas, Leah Clark, and J. Michael Tatum. This year's New York Anime Festival took place September 25-27 at the Jacob Javits Center in New York City. Guests included Yoshiyuki Tomino, Yui Makino, Kyle Hebert, and Monica Rial. At this year's NYAF, cosplayers Yaya Han and Anna Raper won the first ever Yume Cosplay Prize at NYAF's Masquerade. Ms. Han and Ms. Raper will be traveling to Tokyo, Japan next Spring and attending the Tokyo International Anime Fair, their trip provided by the New York Anime Festival.

The winners of this year's Anime USA Masquerade will compete in next year's New York Anime Festival Yume Cosplay Prize Masquerade for a chance at winning a trip to Tokyo, Japan in 2011. To compete in the Anime USA Yume Cosplay Prize Preliminaries, cosplayers:

1) Must be available to attend Anime USA in 2009 and the New York Anime Festival in 2010
2) Must be 18 years of age
3) Must be citizens or legal residents of the USA
4) Must be available to participate in Anime USA promotional activities
5) Must enter in teams of two, or if entering in a team of more than two, select two members to head on to NYC

Winners of the Anime USA Yume Cosplay Prize Preliminaries receive:

1) Free roundtrip transportation for two from Virginia to New York City
2) Free accommodations for two at a NYAF official convention hotel in New York City
3) Free passes for two to the 2010 New York Anime Festival
4) A guaranteed place in the 2010 Yume Cosplay Masquerade Finals

For more information on the Anime USA Masquerade and to register both both the Masquerade and the Convention itself, please visit For more information on the Yume Cosplay Masquerade, visit Additional conventions interested in hosting Regional Preliminaries for the 2010 Yume Cosplay Prize should contact New York Anime Festival Programming Director Peter Tatara ([email protected]).

Begun in 2009, the Yume Cosplay Prize is a unique North American cosplay competition with its finals set in the fashion capital of the world -- New York City. The Yume Cosplay Prize is a fair, transparent competition between cosplay teams of two in the categories of craftsmanship and stage performance, with the winning team taking home a prize that is nothing short of a dream come true – a trip to Tokyo, Japan. And as "yume" is the Japanese word for dream, we felt it was only fitting to name this competition the "Yume Cosplay Prize". The finals for the 2010 Yume Cosplay Prize will take place on October 9, 2010 inside the Jacob Javits Center in New York City. The finals will take place as part of the New York Anime Festival and New York Comic Con inside the IGN Theater, a 3,000 seat theater that has previously featured Japanese talents T.M.Revolution, Takashi Miike, and Sho Sakurai as well as American names including Joss Whedon, Guillermo Del Toro, and Frank Miller. The finals will be open to approximately 30 teams made up of regional winners as well as juried applications sent in directly to the New York Anime Festival.

In 1999, Anime USA began as a northern Virginia convention started by fans, and in 2004 become a 501(c)3 non-profit educational organization. Its mission is to educate the public about and promote Japanese arts and popular culture. As in the beginning, it remains a convention of fans, by fans, and for fans. For more information and registration, please visit the official web site for Anime USA

The New York Anime Festival takes place October 8-10, 2010 at the Jacob K. Javits Center in Midtown Manhattan and is organized by Reed Exhibitions, the creators of New York Comic Con. The New York Anime Festival showcases the best of anime pop culture, including the latest anime, manga, Japanese cinema, music, and games, and anime-influenced comics, animation, and films from around the world. The festival features exclusive and extensive screenings, a gala cosplay masquerade, sessions with the some of the biggest names in anime from Japan, Asia, and America, and explores the Japanese cultural experience with displays of both traditional and cutting-edge Japanese life. Further information can be found at

The Pop Culture Group at Reed Exhibitions owns and operates the New York Comic Con (NYCC), the Chicago Comic and Entertainment Expo (C2E2), and the New York Anime Festival (NYAF). New York Comic Con was launched in 2006 and quickly became a dominant presence in the pop culture world of public events. In 2009, 452 companies exhibited at NYCC for a total of 84,000 square feet of paid exhibit space, and it has been ranked by Crain's New York Business as the second-largest annual event in NYC. C2E2, which will debut April 16 – 18 at Chicago's McCormick Place Convention Center, is modeled after NYCC and will provide fans the opportunity to meet and greet their favorite writers, creators, and artists, as well as to see, hear and learn about the latest and greatest in comics, graphic novels, anime, manga, video games, toys, movies, and television. The Pop Culture Group also operates the recently-launched UFC Fan Expo in partnership with the UFC – the world's leading professional mixed martial arts organization – and it formed a strategic partnership with Penny Arcade Expo (PAX) in 2008 and will work closely with PAX on the launch of PAX East in Boston in 2010.

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