Konami Digital Entertainment Unveils New Yu-Gi-Oh! Trading Card Game Logo

Konami Digital Entertainment Unveils New Yu-Gi-Oh! Trading Card Game Logo
Universal Logo to Commemorate Game's 10th Anniversary

El Segundo, CA (June 9, 2011)
Konami Digital Entertainment, Inc. (Konami) announced today that it will introduce a new, universal Yu-Gi-Oh! TRADING CARD GAME (TCG) logo concurrently with the release of its upcoming 2011 Starter Deck: Dawn of the Xyz on July 12th. The newly designed logo, which will roll out on TCG branded elements in July, celebrates the game's momentous upcoming 10th anniversary. Yu-Gi-Oh! has had multiple television series and logos in its long storied history. However, moving forward, the same logo will appear on most Yu-Gi-Oh! TCG products, regardless of which TV series they are associated.

The Yu-Gi-Oh! storyline and characters were created by Kazuki Takahashi and were featured every week in the Weekly Shonen Jump magazine from 1996 to 2004. Due to its worldwide appeal, Yu-Gi-Oh! and its characters have been depicted in animated series, motion pictures, trading card and video games, plush toys, and figurines. The Yu-Gi-Oh! TCG was first introduced in the United States in 2002 following Yu-Gi-Oh!'s North American TV debut the previous year. The initial Legend of Blue-Eyes White Dragon TCG booster release helped to set the stage for the game to be named the best selling trading card game of all time, with more than 22 billion cards sold. The Yu-Gi-Oh! TCS was officially entered into the Guinness World Records™ on July 7th, 2009.

“The Yu-Gi-Oh! TRADING CARD GAME brand continues to evolve, and hitting this milestone gives us the perfect opportunity to refresh the logo. Our dedicated customers and Duelists will start seeing the new logo on our website www.yugioh-card.com and on the product packaging starting in July,” noted Yumi Hoashi, vice president of Card Business for Konami Digital Entertainment, Inc. “By having a single, universal logo, our Duelists can more easily spot Yu-Gi-Oh! TCG items in stores.”

The introduction of a new logo is part of a multi-pronged campaign that the company has developed to celebrate the game's upcoming 10th anniversary in North America. Other elements include additional specialized products to celebrate Yu-Gi-Oh!'s 10 years on TV, a joint appearance of the Yugi and Yusei voice actors at the upcoming 2011 North American World Championship Qualifier, and a game mechanics revamp to make the game easier for new players and more streamlined for veteran Duelists.

Each Saturday morning in the United States Duelists can catch TV episodes of the original Yu-Gi-Oh! series, along with the new Yu-Gi-Oh! 5D's series, on TheCW4Kids block. For more information on Konami or the Yu-Gi-Oh! TRADING CARD GAME, please visit www.yugioh-card.com or call 310-220-8630.

About The Yu-Gi-Oh! TCG
The Yu-Gi-Oh! TRADING CARD GAME is the #1 trading card game in the world with over 22 billion cards sold. It is a game of strategy, where players create individual Decks of cards collected from Structure Decks and Booster Packs. Two players engage in a Duel while using cards that represent powerful monsters, magical Spells and surprising Traps. Duelists with well-constructed Decks, dominating monsters, solid strategy and good fortune are the victors in the Yu-Gi-Oh! TCG. Konami Digital Entertainment, Inc. is the exclusive licensee and rights holder to the Yu-Gi-Oh! TCG in North America and Latin America.

KONAMI is a leading developer, publisher and manufacturer of electronic entertainment properties and traditional trading card games. KONAMI's software titles include the popular franchises Metal Gear Solid, Silent Hill, DanceDanceRevolution and Castlevania, among other top sellers. KONAMI is also the manufacturer of the wildly popular Yu-Gi-Oh! TRADING CARD GAME, which has sold more than 22 billion cards worldwide. The latest information about KONAMI can be found on the Web at www.konami.com. KONAMI CORPORATION is a publicly traded company based in Tokyo, Japan with subsidiary offices, Konami Digital Entertainment Co., Ltd. in Tokyo, Japan, Konami Digital Entertainment, Inc. in the United States and Konami Digital Entertainment GmbH in Frankfurt, Germany. KONAMI CORPORATION is traded in the United States on the New York Stock Exchange under the ticker symbol KNM. Details of the products published by KONAMI can be found at www.konami.com.

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