Tokyo Otaku Mode Collaborates with ANA's Japanese Branding Project "Is Japan Cool?"

TOKYO, July 22, 2013 – Tokyo Otaku Mode™ (TOM) is pleased to announce that it is collaborating with All Nippon Airways' (ANA) Japanese branding project “IS JAPAN COOL?” which aims to entice more international tourists to visit Japan.

“IS JAPAN COOL?” is ANA's campaign website ( that transmits to the world the appeal of Japan by delving into various cultural aspects of Japan––such as cosplay, kawaii, and traditions––and destination appeals of cities such as Tokyo and Okinawa to once again increase travel demand to Japan, which has seen a big slump since the Great East Japan Earthquake of 2011. For this collaboration, TOM will set up a special page ( on its website Tokyo Otaku Mode β ( to distribute the new content of “IS JAPAN COOL” called “DREAMS” that introduces to the world Japan's anime, manga, and game culture.

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