Britannia Treat Creme Wafers Collaborates with Naruto to Launch Special Edition Packs

Britannia Treat Creme Wafers Collaborates with Global Anime Icon Naruto to Launch Special Edition Packs

~Consumers can scan the QR code on special-edition packs to participate in an AR Jutsu challenge and stand a chance to win exclusive Naruto merchandise~

Campaign film: https://youtu.be/zKKiVZBNkHQ

National, 4th February 2026: In the world of ninjas, every move matters. A perfectly timed hand sign, a moment of deep focus, and a small win earned through effort define the journey of a hero. Drawing from this idea, Britannia Treat Creme Wafers has announced a collaboration with Sony YAY! for its global anime icon, Naruto. This partnership introduces special edition packs inspired by the Naruto universe, making Britannia one of the first FMCG brands in India to partner with the franchise.

Naruto is a global cultural phenomenon that chronicles the journey of Naruto Uzumaki, a relentless spirit who dreams of becoming the Hokage, the leader of his village. Central to the series' action is the concept of Jutsu, mystical arts or techniques used by ninjas. These techniques are initiated by performing precise sequences of classic ninja hand signs, a process that requires both skill and dedication.

As a part of the launch, the special-edition pack features an interactive digital experience designed for anime fans. By scanning a QR code on the special-edition packs, consumers can access an AR-based challenge where they are invited to perform iconic Jutsu hand signs. Successfully completing the sequences allows participants to stand a chance to win exclusive Naruto merchandise.