SEGA Launches Persona 5 Royal Jewelry Collaboration with King Ice

KING ICE ANNOUNCES OFFICIAL PERSONA 5 ROYAL™ JEWELRY COLLABORATION FEATURING JOKER'S MASK AND CALLING CARD HAT DESIGNS

Los Angeles, Calif. – Feb. 26 2026 – King Ice, streetwear and pop-culture jewelry brand, announced the release of its official Persona 5 Royal jewelry collaboration, launching February 26, 2026. The new capsule features two necklaces inspired by the game's most defining symbols, Joker's Mask and the Calling Card Hat, arriving ahead of the Persona™ franchise's 30th anniversary this year.

Developed in partnership with ATLUS, the collection captures the rebellious energy and graphic style of Persona 5 Royal. Each necklace is crafted with King Ice's signature attention to detail, including sculpted shaping, premium finishing, and a substantial, collectible feel that reflects the bold visual identity of the series. Both pieces feature hand-set diamond simulants, adding brilliance and clarity to the designs.

The Joker's Mask Necklace recreates the iconic mask worn by the Phantom Thieves' leader. The Calling Card Hat Necklace draws from the symbolic imagery used in the game's calling card sequences, transforming one of Persona 5 Royal's most recognizable motifs into a wearable piece of fan-centered art.

“As Persona approaches its 30th anniversary, we wanted to create pieces that honor the passion and creativity of its global fan base,” said Derek Belay, King Ice CMO. “These designs are meaningful, symbolic, and a natural fit for our approach to jewelry.”

The King Ice × Persona 5 Royal collection will be available exclusively at www.kingice.com beginning February 26, 2026, in limited quantities.

About King Ice
Founded in Los Angeles, King Ice is a premier streetwear jewelry brand known for detailed craftsmanship, hand-set stones, and collaborations across gaming, anime, music, and global pop culture.

About ATLUS

ATLUS delivers unforgettable, story-driven gameplay experiences to enthusiastic and dedicated fans around the globe. Established in 1986, ATLUS features a portfolio of beloved and long running game series including PERSONA, which has sold over 23.5 million units worldwide, and the legendary SHIN MEGAMI TENSEI™. ATLUS games are published in the west by SEGA of America, Inc. with its principal office in Irvine, California. Learn more about ATLUS at www.Atlus.com.

©ATLUS. ©SEGA. All rights reserved. SEGA is registered in the U.S. Patent and Trademark Office. ATLUS, the ATLUS logo and PERSONA 5 logo are registered trademarks or trademarks of ATLUS Co., Ltd or its affiliates. SEGA and the SEGA logo are registered trademarks or trademarks of SEGA CORPORATION. All other trademarks, logos, and copyrights are property of their respective owners.