Chris and Coop explore the sadly underpopulated world of classic manga in English.
Disclaimer:The views and opinions expressed by the participants in this chatlog are not the views of Anime News Network. Spoiler Warning for discussion of the series ahead.
While Discotek Media's Blu-ray release of Aim for the Ace! slightly pre-dates Coop's involvement with the company, he provided a copy for their later release of Aim for the Ace! Another Match. His opinions given here are purely his own and do not reflect those of his employers.
Chris
Coop, it's a good time to be a fan of Rose of Versailles (and the conditions for revolution in general). Netflix's new musical anime film adaptation just dropped, the original manga's got a fancy English print release, and TMS just started streaming the classic anime on their YouTube channel!
If this is the case for most of the classic manga series, without doing any research, I can only assume that fans of the medium are assuredly eating well!
Coop Bara wa, bara wa indeed, Chris. Which is to say, classic manga aficionados are occasionally treated to lavish menus filled with meals crafted by chefs such as Lady Oscar's iconic creator, Riyoko Ikeda, shoujo legend Moto Hagio, and of course, the granddaddy of manga, Osamu Tezuka. However, the circumstances surrounding the North American releases of these classic titles (the Europeans are always eating well) vary wildly. And more often than not, they involve the emergence of champions internal to a publisher for these titles to hit our market, one that seems to be focused more on looking forward than looking back... Unless you're Tatsuki Fujimoto.
It's a known quantity how difficult it can be to get modern anime fans to watch anything from more than a decade ago, let alone series that qualify for the "classic" moniker. You gotta wonder how many kids have checked out the original Mobile Suit Gundam with all the GQuuuuuuX hype happening this season.
But at least one can stream MSG if they want to! Classic manga, as I understand, is significantly more hit-or-miss with its availability, whether in print or digital!
Not to mention that most of these titles, like the aforementioned Udon releases of Rose of Versailles or Kodansha USA's recent releases of Fighting for Tomorrow: Ashita no Joe, carry a premium price point that tend to be out of the average book buyer's budget. Though with a title like Joe, it feels like you're getting what you paid for, as it is one of the finest BOOKS I've handled in years. Thanks again to the kind friend who gifted it to me.
Photo by Coop Bicknell
I'll also take this moment to say that if a certain title has priced you out, check out your local public library! Even if they don't have the specific titles we're talking about today, they might be able to nab it for you through their Interlibrary Loan Program. The library's a good way to read any manga that's caught your eye—modern or classic!
It's true! Having fun isn't hard when you have a library card! Still, that price of entry for getting these series for yourself can make classic manga feel like a prestige indulgence: a fancy tome to collect as a testament to your reverence for this storied material and not simply because, you know, you might just want to read some cool comics.
That's assuming what you want to read is even available. One of the inciting occurrences for us talking about this topic was Denpa's re-release of Moto Hagio's seminal They Were Eleven hitting shelves...after they'd had it licensed since 2021!
I'm thrilled for Ed Chavez and the team at Denpa for finally getting this one out the door. If you've followed Denpa's Bluesky and Twitter account over the past few years, the publisher has been refreshingly candid about the process of bringing this and other titles like Mitsuru Adachi's SHORT GAME to market over the past few years. While that wait can be frustrating to some, that's just how these things can go sometimes.
not the best photo but just read through the first copy of SHORT GAME. Hoping the final shipment arrives 3rd or 4th week of May.
As you mentioned, it really speaks to the need for champions of this material and for publishers who do it for the love of the (short) game. But that also precludes the dearth of these series that do make it to English releases, to say nothing of how long they take.
The aforementioned Rose of Versailles, a manga that's been around since the 70's with an anime adaptation that's netted several English releases, didn't get its shot until Udon started putting it out in 2020.
As we've been heavily alluding to, Rose of Versailles is in a similar situation to many other classic series—it's only one title out of a creator's entire catalog to be released in North America. In the case of Riyoko Ikeda, the heart-wrenching Claudine is her only other work I've personally encountered in the States. Which also becomes bittersweet when one considers that her other best-known work, Dear Brother, has only had its anime adaptation released here. While I love the series, I'd be curious to read Ikeda's original vision for the story before the legendary Osamu Dezaki stepped in to work his anime magic.
There are a few splintering subjects which can be sussed out here, and I'll start with shoujo. It's been noticeable in our examples so far, but there are a ton of formative works under this umbrella that you can't read here. I'm talking pillars not just of genre but of medium, like Attack No. 1, Fire!, and of course, speaking of Dezaki adaptations, Sumika Yamamoto's Aim for the Ace!.
It simultaneously speaks both to shoujo's foundational importance in the medium and to how it and "classic" titles are often regarded on bookstore shelves over here.
Hi, it's me, your local Aim for the Ace! sicko who regularly sees the vintage omnibus on their shelf and thinks about getting serious about those Genki books they bought in March 2020.
Photo by Coop BicknellAim for the Ace! is more or less my dream title—a series I'd love to see serve, smash, and volley its way into bookstores. We've been lucky enough to have most of its anime adaptations arrive here, and I was blessed with the opportunity to be a small part of its legacy by writing the box copy for Aim for the Ace!: Another Match (Aim for the Ace! 2). But before I was even involved with the series in that capacity, I fell in love with Hiromi's struggles on the court when Dezaki's original series hit Blu-ray in early 2023.
Photo by Coop Bicknell
There's that love for the material again. That kind of work done on Ashita no Joe indicates how the people working on these releases appreciate the series as much as those dedicated fans these premium releases are being sold to. It also speaks to the level of effort that these kinds of releases take, hence being fewer and far in between the shotgun blasts of newer stuff that demands to be fed to the masses.
Photo by Christopher Farris
I'm thrilled that I can own manga from Shōtarō Ishinomori, including Gorenger, his Zelda: Link to the Past comic, and that doorstopper of a Kamen Rider omnibus. But those are also but a pittance of his work, with way more remaining unavailable. Similarly, Ashita no Joe is a landmark release, but you'll be hard-pressed to get Asao Takamori's original Tiger Mask manga or much of Tetsuya Chiba's other catalog over here.
Seven Seas' releases of Ishinomori's Gorenger and Kamen Rider, reminds me of the publisher's ongoing efforts to keep the light on for the works of Gō Nagai (Devilman, Cutie Honey), Monkey Punch (Lupin the 3rd), and Leiji Matsumoto (Captain Harlock). However, it is a tricky task to foot the electric bill required to do that. According to translator and writer Zack Davisson (who translated a good handful of these Seven Seas titles), Gō Nagai's body of work seems to have some trouble selling stateside, except Devilman.
It really, truly is. Devilman sold. Cutie Honey did not. Which meant while there is a market for Devilman, there is not a market for Gō Nagai in general.
It is a real pity, because while I try to trumpet the value of reading classic manga because they're neat on their own, Nagai's titles are also historically important. The man has a massive body of influential work that's seemingly missed out on because they don't have cultural, presumably anime-driven notoriety the same way Devilman does. You can't even get the original Getter Robo here.
Between the erasure of so much shoujo and the pigeonholing of creators like Nagai and Ishinomori, it almost seems like those behind classic manga can't get a foothold unless they're Osamu friggin' Tezuka—and even that's not a full guarantee!
No kidding! Vertical has done a solid job with releases of Tezuka standouts like Black Jack and MW, but I've heard more than a few folks mention that the availability and printing of these volumes is sporadic. Which, again, given everything we've mentioned so far, makes sense. Why put the resources behind a big print run when you know your title is catering to a niche audience? It's financially wiser to apply those same resources to a smaller run that has a better chance of selling out.
The size and amount of material publishers are also working with brings me to another issue I have with this situation, even as I understand it. That is, compromising on classic manga by not releasing all of it, such as Seven Seas opting to put Lupin the Third out in manga form only via "Greatest Hits" collections of selected chapters.
Yes, these are based on curated collections from the Japanese publishing side, and given all the limitations you just mentioned, I get it. But it still stings as a Lupin fan to not have the option to check out Monkey Punch's manga in its originally ordered form.
It's a bummer that the general rule with these things is "will it sell?", but that's unfortunately how it is. If folks purchase these bespoke collections, it might put enough grease on the publisher's wheel to look into a more comprehensive series of releases down the road. However, it also depends on the size of the publisher and what they can handle. For instance, Star Fruit Books announced that they'd be releasing Chikae Ide's The Final Strike, but they're looking at using a crowdfunding campaign to make it happen.
The Final Strike by Chikae Ide
This will be the first of a handful of works that we will be working on with sensei! Please support. Coming 2026.
We will most likely crowdfund this title. More info by the end of the year. Will be available worldwide!
Many folks have very understandable misgivings about crowdfunding of any kind, just look at the ongoing Dirty PairKickstarter saga, but for a small publisher looking to put out a classic sports title, it seems like a good fit.
Photo by Coop Bicknell
While my watch is always telling me that it's time for a publisher to license Aim for the Ace!, there's a large lesson I took away from speaking with Chavez, Justin Sevakis, and the crews behind Slam Dunk's North American manga releases last year: sports titles don't sell here unless you've got some hunky boys, sexy ladies, or standout element behind it. Add in the general public's adverse reaction to older titles, and that makes for a problem stateside. Even if it's an international smash hit created by modern-day manga legend Takehiko Inoue.
It can be frustrating to separate our wants from an understanding of the business side of things, even as we wish that series like Aim for the Ace! would be a slam dunk (not that kind of Slam Dunk, but, you know). The realities of publishing, especially these days, just make it untenable. I'd be thrilled to see a publisher commit to releasing all 49 volumes of Glass Mask, but that's absurd to ask of any company that wants to survive into the next quarter.
All that said, as your Kickstarter notation noted, there are alternative avenues for getting manga like this out there. Particularly, circumventing that whole pesky "printing" process entirely. Case in point, while we were collating material for this very column, VIZ only went and uploaded Yōichi Takahashi's Captain Tsubasa to their Shonen Jump app!
Imagine a foundational, classic sports manga, available for readers to just hop online and check out!
Oh, how I wish Slam Dunk was right next to Captain Tsubasa on the SJ app, but alas. Tsubasa is an excellent example of a classic series that's been officially translated, adapted, and lettered with the proper care (and without the use of caustic tools that remove the human touch), but released digitally. I'll personally always prefer the feeling of a book in my hand, but I'm thrilled it's available at all.
While not the type of classic we're talking about today, Kodansha USA recently started offering a print-on-demand release of the first volume in Moare Ohta's Teppu series through their Kodansha Print Club program. From a business standpoint, this model might be worth experimenting with for classic titles... However, the inherent quirks of print on demand can have detrimental effects on the perception of the product overall as explored in my review of Teppu's first volume. In the case of older titles, especially ones with heavily involved creators, the final print-on-demand product would be seen as unacceptable.
To reiterate what I said earlier, smaller print runs sound like the best way to thread the quality and price needle. That is if you're a smaller company that can't tank the financial hit of producing a premium release like Ashita no Joe or Rose of Versailles.
It prompts the issue of trying to thread that needle of respecting the caliber of these classics while also working to get them into the hands of fans who want them. Speaking personally, I wouldn't want a version of something like Monkey Punch's Lupin the Third, whose art thrives on coming through as fine and crisp as possible, compromised by print-on-demand quality. And speaking to creators' preferences, that can be a factor in all options. Just look at how long it took Naoki Urasawa to come around on digital releases.
Another one stretching the definition of "Classic," I know, but Pluto is at least Tezuka-adjacent.
I'd prefer digital releases just to get these series out there, as with Captain Tsubasa (which seemingly only happened because a translated digital version was ready to go from a previous platform) with those smaller-run physical releases you mentioned providing premium support for the collectors who desire them.
And perhaps offering up an allocation of those smaller runs for libraries to have first dibs on for their collections. Not everyone is crazy about reading on their phones, nor is internet access a given in more rural areas.
Given how much manga continues to carve out a niche in libraries, against everything else, that'd be a clever way to boost the profile of these releases!
Absolutely! I just remembered that I have Pluto volumes waiting for me to pick up this week.
On the topic of boosting the profile of certain titles, I'd think we'd be remiss if we didn't shout out of the work of Jason Thompson and Sheanon Garrity on House of 1000 Manga —a legacy column that highlighted manga from across the decades.
Reading about Thompson's experiences at VIZ in the early aughts during the brief rise of Raijin Comics was an invaluable resource while investigating Slam Dunk. Think of all the manga industry insights I haven't discovered yet, just waiting to be found in this house of treasures.
It, after all, takes people championing manga like this to propel publishers to give them more of a chance. I know that the realities of business and the current content bubble for anime and manga are what they are, and I'm not saying my armchair-publishing suggestions should be taken as effective business advice. But columns like House of 1000 Manga, our humble writings here, and the outpouring of people happy to at last get works like They Were Eleven demonstrate, I hope, how there is an audience for this material.
With publishers like Discotek and platforms like RetroCrush filling the niche for bringing classic anime to the masses, I think it would be great to have more equivalents for the manga side of things.
I'm right there with you, Chris, and as an orange cat enjoyer, I want more people to know What's Michael?Dark Horse's omnibuses and your local library might be able to help you with that query, along with many more manga questions.
Michael may be as head-empty as any other orange boy, but even he knows: you can't beat the classics.
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