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Brain-Controlled Cosplay Cat Ears Sell 3,000 Units in 2 Hours

posted on by Lynzee Loveridge
Neurowear: Necomimi cat-ear headgear moves according to wearer's brainwaves

The Japanese project Neurowear sold 3,000 pairs of its Necomimi headwear in two hours at the Nico Nico Chōkaigi convention this past weekend. Neurowear offered the moving headbands at the special event price of 7,900 yen (about US$97), before the regular retail release at 8,980 yen (about US$111). Neurowear stocked 5,000 sets of cat-ears for the event but had to hastily bring in more units after the product sold so quickly.

Rather than a standard headband with cat ears on it, Neurowear claims that Necomimi detects the brainwaves emitted by the wearer and moves the ears accordingly — twitching, folding down, or perking back up.

The ears come in white but can be modified for other colors and patterns.

The company also sold units at Seattle's Sakura-Con and Honolulu's Kawaii Kon conventions. NeuroSky, the company that developed the cat ears' brainwave technology, demonstrated Necomimi at the United Kingdom's Gadget Show Live event last month in Birmingham, England. The American news magazine Time named the "smart cat ears" as one of the best 50 inventions of 2011.

Source: Netlab via My Game News Flash

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