Godzilla Gets A High-End Plush At Very High-End Prices
posted on by Bamboo Dong
German plush company Steiff, whose teddy bears can range from $50 to $1,000, is applying its handiwork and craftsmanship to this year's cuddliest creature—Godzilla.
Created as a collaboration between Steiff and Toho to celebrate the 60th anniversary of Godzilla, the 50 cm (about 19.7 in) plush is fuzzy and adorable, and filled with details like spikes, teeth, and claws. The quality does come at a high price, though—the plush rings up at 51,300 yen (about US$502.40) after tax.
Lest you think that the price tag will deter serious collectors, apparently the first wave of pre-orders have already sold out. However, Steiff Japan is now taking pre-orders for the next batch of toys, which will ship in December. In all, 1,954 plush will be produced, a number that pays homage to Godzilla's birth year.