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Toei Summer Anime Fair a failure

posted on by Christopher Macdonald
Earns a third of what the Spring Anime Fair earned.

For the first time ever, Toei's Summer Anime Fair has been deemed a box office failure in Japan. This year's Fair, which included Digimon Frontier, Kinniku-Man the 2nd and Crash Gear Turbo, earned a mere 800 million yen (US$6.8m) at the Japanese box office. Last year's Summer Anime Fair and this Spring's Anime Fair earned approximately 2 billion yen each.

Toei has been holding Summer and Spring Anime Fairs, consisting of movies geared towards school children, every year since 1967.

Meanwhile this summer, TOHO's latest Pokemon 5th Movie has earned 3 billion yen at the box office to date.

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