4Kids Grows Up, Launches Tween to Adult Licensing Subsidiary
posted on by Christopher Macdonald
4Kids Entertainment has announced the launch of a new subsidiary, 4Sight Licensing Solutions, inc. 4Sight will specialise in the licensing and marketing of brands aimed at adults, teens and tweens. Current 4Kids brands being moved to 4Sight to not include any of 4Kids anime properties. Todd Fromer of KCSA publicity, representing 4Kids, said that anime isn't necessarily ruled out of the 4Sight line up, but that anime lends itself more to a children's market.