Borders to Promote Sony's E-Book Reader Device

posted on by Mikhail Koulikov
Device to be sold in over 500 retail outlets, e-books to be sold online

Book retailer Borders has expanded its relationship with Sony's Reader e-book appliance, and will be selling the unit in over 500 of its physical store locations. Borders will also offer e-book downloads for the Reader via a co-branded website that will launch next month. Eventually, it will be integrated into the wider online bookstore. Borders will not confirm whether it plans to offer store customers the option of purchasing e-book downloads at its physical store locations.

Of the companies that currently publish manga in North America, Tokyopop has been most active in making its titles available in the Reader format. Electronic versions of Princess Ai, Dramacon, The Dreaming, Bizenghast, and several of its other original comics can all be purchased for $6.39 per volume. Several manga adaptations of Harlequin romances, illustrated by Japanese artists and published in the United States by Dark Horse, are also available for Sony Reader download. These cost $5.75 each.

Source: Publishers Weekly

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