Sega Plans Jewelpet's Overseas Expansion Next Year

posted on by Egan Loo
Sanrio, Sega Toys' toy line to enter second year in Japan with new card game

On October 30, Sega Toys revealed in its supporting documents for its mid-quarter financial statement that it plans to expand its Jewelpet toy line overseas in the next fiscal year. (The traditional Japanese fiscal year runs from April 1 to March 31.) Sega Toys, the main Sega company, and Sanrio are also aiming to deploy machines for their Jewelpet: Kirakira Mahō no Hōseki-bako (Jewelpet: The Glittering Magical Jewel Box) kids' card game during the second year of the franchise in Japan.

Each Jewelpet toy is a stuffed animal, named after a jewel, that is linked to the online Web-Gurumi site via a secret password. In the storyline, these pets belonged to magicians in "Jewelland," and they can use magic themselves, thanks to their jewel eyes.

A television anime series has been airing in Japan since April 5, although a second television anime season has yet to be officially announced for next year. Sayuri Tatsuyama, the creator of the Happy Happy Clover manga and anime, is launching a manga adaptation of Jewelpet in Shogakukan's Ciao magazine on December 28. (Another artist, Mako Morie, has been drawing an earlier manga spinoff in other Shogakukan magazines.)

Image © 2008 Sanrio/Sega Toys

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