One Piece DVD/BDs Earn 2.16 Billion Yen in 1 Week (Updated)
posted on by Egan Loo
The market survey firm Oricon Communications has announced on Wednesday that One Piece Film Strong World topped both the DVD chart and the Blu-ray Disc chart in Japan for the August 23-29 week. The One Piece Film Strong World DVD 10th Anniversary Limited Edition sold 120,686 copies and the Blu-ray Limited Edition sold 63,000 copies to rank #1 on their respective weekly charts.
In addition, the standard edition DVD for the film sold 35,273 more copies to rank #2 on the weekly DVD chart. The standard edition Blu-ray sold an additional 10,000 copies to rank #5 on the weekly Blu-ray chart. In all, the film moved 226,000 copies in just three days of release. (The film officially shipped on home video on August 27.)
One Piece also held the #4 and #6 spots on the overall DVD chart with the two compilation discs One Piece Log Collection "Nami" (21,607 copies) and One Piece Log Collection "Logue Town." (20,892 copies).
In all, Oricon recorded 277,000 sales of the nine different One Piece DVD and Blu-ray titles for a grand total of 2.16 billion yen (about US$25.6 million) in one week.
One Piece Film Strong World, Munehisa Sakai and Toei Animation's 10th film in the One Piece anime franchise, shipped on home video with new scenes added at the request of creator Eiichiro Oda. Unlike on previous films, Oda had personally overseen the new film's production last year. He also collaborated on the film's story and designs for the costumes and creatures.
The limited editions Blu-ray and DVD sets each bundled an bonus DVD with a color design collection. The bonus DVD also included footage from the preview screening after the film's completion, as well as footage of the in-theater guest appearances on the film's opening day. The main disc contains the teaser trailers, the full trailers, the television commercials, and other elements. In addition, the limited editions bundled a "tone-dialing" voice keyholder, a deck of special Strong World playing cards, and a bendable "Gum-Gum" ("Gomu-Gomu") pencil.
Images © Eiichiro Oda/Shueisha, Fuji TV, Toei Animation © 2009 One Piece Production Committee
Update: More background information added.
Update 2: For comparison, One Piece Film Strong World earned 4.8 billion yen (US$57 million) during its entire theatrical run in Japan. The film earned 1.038 billion yen (about US$11.7 million) in its first weekend alone, which is more than Ponyo or Harry Potter and the Half-Blood Prince garnered in their first two days in Japanese theaters. The latest manga volume, #58, sold 1.85 million copies, at 420 yen (US$5.00) each at full retail price, in its first week of sales.
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