Hakuhodo, Director Kenji Kamiyama Start Anime Firm (Updated)
posted on by Egan Loo
Hakuhodo DY Holdings, the parent company of the ad firm Hakuhodo, and director Kenji Kamiyama (Ghost in the Shell: Stand Alone Complex, Eden of the East) established Steve N' Steven — a new consulting firm for planning and producing animation in advertising and other areas — on Friday. Steve N' Steven has 30 million yen (US$360,000) in capital, and Hakuhodo DY Holdings holds a 51% stake in the new company. Hakuhodo DY Media Partners have 32%, while Kamiyama has 10%.
Shōichi Furuta, formerly of Hakuhodo, serves as a representative director and the president of the new company, and Kamiyama is a representative director; both share the role of chief executive officer. Tomohiko Ishii, the producer of Eden of the East and The Sky Crawlers, serves as a company director and a producer.
The new six-person company already has orders from clients. The new company aims to eventually take 10 to 15 orders a year — not just in Japan, but from overseas as well.
While most advertising on television and other venues have been live-action, the financial news source Nikkei notes that it is getting easier to depict the near-futuristic image of new products with animation techniques as opposed to live-action. Nikkei also notes that Japanese animation techniques have a strong reputation overseas.
Kamiyama just debuted a 3D anime short called "Xi AVANT" with stereoscopic 3D screenings of his Ghost in the Shell: Stand Alone Complex: Solid State Society film this past weekend. The short is a tie-in with the NTT Docomo mobile phone network's next-generation Xi service.
Update: "Xi AVANT's" online and theatrical debut has been pushed back from the end of March to April 9.
this article has been modified since it was originally posted; see change history