News Studio 4°C's Attraction Wins Cannes Cyber Lions Silver
posted on 2011-07-17 21:00 EDT by Egan Loo
"Attraction," the 10-minute "interactive" anti-smoking short that Koji Morimoto and Studio 4°C animated last year for a French institute, was one of several works that won a Silver Cyber Lions honor at last month's Cannes Lions festival. France's L'Institut national de prévention et d'éducation (The National Institute for Preventive and Health Education, INPES) commissioned the short to discourage first-time smokers.
Before this short, Morimoto worked on The Animatrix, Genius Party, and Memories. He had also previously worked on music videos for Ken Ishii, Hikaru Utada, Glay, System 7, Genki Rockets, Tamurapan, Masterlink, and others.
Image © INPES