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Ghibli Makes 2nd Brush Painting-Inspired TV Ad for Nissin

posted on by Egan Loo
Poppy Hill designer Kondo storyboards ad with song by Yamadas' Yano

Studio Ghibli produced a second commercial inspired by sumi-e (traditional Japanese brush painting) for Nisshin Seifun Group, a Japanese food and manufacturing conglomerate, and the ad began airing in Japan on Sunday. Like the first ad that aired in 2010, the new "Konyara no Uta" (Konyara's Song) ad stars Konyara, a cat that Ghibli producer Toshio Suzuki himself drew. This time, Konyara is joined by a kitten, "Ko-Konyara."

The 30-second version of the commercial can be seen on Nisshin's website.

The thematic concepts of the new ad are "bonds" and "hope," as represented by the "bright future" and the "treasure of the future" in the child Ko-Konyara. According to Nissin, the theme of a parent and a child has added resonance due to the Great Eastern Japan Earthquake (Higashi Nihon Daishinsai) disaster.

From Up On Poppy Hill character designer and Ponyo animation director Katsuya Kondo not only storyboarded the ad, but also lent his voice. Akiko Yano (My Neighbors the Yamadas) wrote and sang the new "Konyara no Uta" song in the commercial.

Thanks to Liam for the news tip.

[Via tsk06]

Image © Studio Ghilbi

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