Sanrio's Gudetama TV Anime Shorts to Premiere on Monday

posted on by Jennifer Sherman
Sluggish egg character to debut on Asa Chan! morning news program

Sanrio announced on March 19 that a television series of anime shorts featuring its egg character Gudetama will premiere on Monday, March 31. An official Gudetama Twitter account also launched on March 19.

Gudetama joined Sanrio's popular character line-up in 2013. Sanrio describes Gudetama as an egg that is dead to the world and completely lacks motivation. No matter what cooking method you use, Gudetama remains unmoved.

The anime will air with an accompanying game segment as part of the weekday family news program Asa Chan (Morning Chance), which will debut on TBS at about 6:54 a.m. The anime and game segment will run for about one minute, and the character will also appear in five-second news updates at 7:00 a.m.

Asa Chan viewers can also participate in the "Gudetama Chance!" game. Viewers can use their remote controls to select the correct Gudetama card on the television screen and earn points. Those who collect at least 100 points between March 31 and April 11 can receive a special present.

Gudetama won second place in Sanrio's "Edible Character General Election" fan poll held last year. Kirimi-chan, an anthropomorphic salmon fillet, won first place.

Source: TV Tokyo

Images © 2014 Sanrio Co., Ltd.

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