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Yu-Gi-Oh! Fans Get Chance To Design Official Yu-Gi-Oh! Trading Card

4Kids Entertainment and Konami Invite Kids to Submit Their Dream Trading Card Concept as Part of the Yu-Gi-Oh! “Design Your Destiny Card Contest” October 14 – November 3

New York, N.Y. (October 11, 2006) – Look out , Yu-Gi-Oh! fans! A brand new monster is making its way into town! Leading children's entertainment powerhouse 4Kids Entertainment, Inc. (NYSE: KDE), along with Yu-Gi-Oh! designers Konami, invite fans to enter the first-ever Yu-Gi-Oh! “Design your Destiny Card Contest.” Starting October 14, Yu-Gi-Oh! fans will be given the chance to submit their original drawings and name for a new Yu-Gi-Oh! monster in hopes of getting their design made into an official trading card to be included in a Yu-Gi-Oh! booster pack! It's that easy -- name it, draw it, and send it!

Contest winners will be selected from three age categories, ranging from ages 3 to17, and submissions must be received by 4Kids Entertainment by November 3 for consideration. A panel of 4Kids judges will take all of the submissions into careful consideration in order to choose one “Design Your Destiny” winner from each of the three age groups. The winners will be announced on-air in early January 2007 on 4Kids TV. Along with getting their card published in a Yu-Gi-Oh! booster pack, set to hit shelves in 2007, winners will receive a Yu-Gi-Oh! GX Tag Force Video Game, by Konami. Additionally, once the entry period is closed, 4Kids will post some of the top submissions in a viewing gallery on www.4kids.tv. At that point, Yu-Gi-Oh! fans will have a chance to nominate their favorite design in an array of fun categories.

Yu-Gi-Oh! is the number one trading card game in the world due to the overwhelming excitement and participation from the fans,” said Alfred R. Kahn, Chairman and CEO of 4Kids Entertainment. “The ‘Design Your Destiny’ promotion is our way of saying thanks to all those devoted fans. We think that giving the fans a chance to design a monster for an official Yu-Gi-Oh! trading card is a dream come true,” he said.

The magic of Yu-Gi-Oh! has been captivating kids of all ages since the late 1990s when it debuted as a comic strip in Japan. Ten years later, Yu-Gi-Oh! has grown into an international sensation, complete with an anime TV series, the biggest trading card game in the world, video games and an endless line of merchandise.

For official rules and submission address, please visit www.4kids.tv.

About 4Kids Entertainment

Headquartered in New York City with international offices in London , 4Kids Entertainment, Inc. (NYSE: KDE) is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing; television, film, music and home video production and distribution; media planning and buying; product development and Web site development. For further information, please visit the Company's Web sites at www.4KidsEntertainment.com and www.4Kids.TV.

The information contained in this press release, other than historical information, consists of forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements may involve risks and uncertainties that could cause actual results to differ materially from those described in such statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove to have been correct. Important factors beyond the Company's control, including general economic conditions, consumer spending levels, competition from toy companies, motion picture studios and other licensing companies, the uncertainty of public response to the Company's properties and other factors could cause actual results to differ materially from the Company's expectations.

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