MediaCorp Partners Odex to Launch Anime Channel with Same Week Telecast as Japan

Singapore, 21 July 2008 - MediaCorp and Odex Pte Ltd announced a collaboration to offer Japanese anime programmes on MediaCorp's Arts Central channel and new online anime channel AnimeTrix, available on MediaCorp's internet video on demand portal MOBTV.sg.

Arts Central is the first, and still the only terrestrial television channel in the world to broadcast anime content within the same week as its premiere in Japan. AnimeTrix offers the widest range of legal content online outside of Japan, with cult titles such as D.Gray-man, Neo Angelique Abyss, Zero no Tsukaima III, and Allison & Lillia from anime giants TV Tokyo Corporation, MICO and Media Factory.

Says Mr Chang Long Jong, MediaCorp Deputy CEO (Television), "With this collaboration, we are better able to cater to the entertainment needs and changing lifestyles of our audiences. Arts Central continues to reflect the tastes and trends in popular culture while MOBTV's AnimeTrix channel will provide fans with the means to enjoy anime content on demand via the Internet."

"Odex has all this while been engaging copyright owners over the possibility of same week telecast and to see this become a reality calls for celebration in the anime industry. We will continue to explore avenues to see more titles joining the same week telecast in Singapore. MOBTV is an ideal platform to deliver anime content to the masses. We are confident of MOBTV's capabilities in the face of rapid changes in technology. This is a major step towards viewing anime legally in Singapore." says Mr Peter Go, Managing Director of Odex Pte Ltd.

Arts Central currently airs its anime titles in a belt from Wednesday to Friday from 1 1pm to 12mn. AnimeTrix is available on MOBTV.Sg starting from 21st July 2008 onwards with subscriptions at $10 a month

Japanese senior management of Bandai Channel, TV Tokyo, Sunrise and MICO were amongst the distinguished guests who graced the MediaCorp- Odex Signing Ceremony held earlier today.

Jointly issued by MediaCorp Pte Ltd and Odex Pte Ltd

For more information, please contact

Winston Chong
Manager
Corporate Communications, MediaCorp
Tel: (65) 6350-3351
Fax: (65) 6251-5628
Email: winstonchong@MediaCorp.com.sg

Joyce Go
Odex Pte Ltd
Tel: (65) 6225-6082
Fax. (65) 6222-6119
Hp. (65) 9747-0872
Email: joyce@Odex.com.sg

About MediaCorp
MediaCorp is Singapore's leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies and digital media.

It pioneered the development of Singapore's broadcasting industry, hitting the radio airwaves in 1936 and beaming the first TV pictures in 1963. Today, MediaCorp has over 55 products in four languages (English, Mandarin, Malay and Tamil), reaching out to 99.4 percent of Singapore adults each week.

Among them are industry firsts viz an outdoor digital television that was the first in the world to use Digital Video Broadcast technology, and Asia's first Digital Audio Broadcast radio service. Initiatives in the digital space include a highly successful online classifieds, Internet TV-on-demand and High Definition TV broadcast. Beyond Singapore, the diversified group is making its presence felt, through magazines publishing, Singapore-made entertainment programmes, as well as Channel NewsAsia International, the only Asian owned English news channel It has also entered into a financial and strategic relationship with Indonesia's most integrated media company PT Media Nusantara Citra and its parent, Global Mediacom.

Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp's vision is to become Asia's top media company, delivering valued content to the world.

For more information, please visit www.MediaCorp.com.sg .

About MediaCorp TV12
MediaCorp TV12 operates Suria, Kids Central, Vasantham Central and Arts Central, channels catering to specific demographic groups. It owns Eaglevision and VizPro Entertainment.

Price packages
$10 subscription for 1 month
(only via AXS stations from September 2008 onwards)
$27 subscription for 3 months (via MOBTV.sg)

Titles available on MOBTV AnimeTrix channel
1. D.Gray-man
2. Neo Angelique Abyss
3. Yamato Nadeshiko Shichi Henge (How to Make a Cinderella),
4. Tokyo Majin
5. Seto no Hanayome (My Bride is a Mermaid)
6. Domo

Titles available on Art Gentral
1. Neo Angelique Abyss - every Wednesday 1 130pm
2. Zero no Tsukaima: Princesses no Rondo - every Thursday 1130pm
3. D.Gray-man - every Friday 11pm

About MOBTV
MOBTV (MediaCorp Online Broadband Television), by MediaCorp Pte Ltd, is a subscription-based video-on-demand service providing viewers with easy and immediate access to their favourite programmes via immediate digital streaming or download via the Internet.

Subscribers can access MediaCorp TV programmes spanning a wide range of genres such as drama, variety, comedy, special, current affairs, documentaries and movies. A 14-day online review is also available for the benefit of viewers who have missed an episode or wish to watch a particular programme again.

MOBTV is available on the Internet at www.mobtv.sg and as MOBTV Select on the SingTel mioTV IPTV service.

About Odex
Odex is the largest anime licensee and anime program distributor for the territories of Singapore, Malaysia, Indonesia, Philippines and Brunei. Its entry into the anime industry in the overseas territories was marked by its capabilities to cater to the needs of its overseas clientele, such as subtitling and dubbing into various languages. Leveraging on its in-house competency in subtitling and dubbing, Odex becomes the pioneer to bring anime into Singapore within the same week of TV broadcast in Japan.