Appliya Pushes into iPhone Anime & Manga Market with Funding from Softbank

Jan 27th 2009
APPLIYA Inc. (Location: Minato-ku, Tokyo, ceo: Haleo Shiiya) has received 29,999,898jpy (us$340,000) in new share acquisition from Japanese iPhone provider SoftBank Mobile Corp. The company has come to the following agreement with SoftBank Inc. regarding third-party new share allocation in order to expand the existing business lineup and rapidly growing production and development of iPhone user applications. The company's capital will be 25,000,000jpy (us$280,000) following new share allocation. The details of this new share allocation to a third-party are as follows.

Details of third-party new share allocations:

Third-party recipients of new share allocations: SoftBank Mobile Corp.
Shares allocated: 114
Total amount of shares allocated: 29,999,898jpy(us$340,000) (Issuing price per share: 263,157jpy(us$3,000)
Date of payment: December 26th, 2008
Percentage of shares owned following allocation: 36.3%

These funds are being used for research and expansion of Appliya's reach into the international iPhone ap- plication market. Appliya's 2009 application schedule is focused on bringing uniquely Japanese culture related applications to an international audience. These include exclusive licensing deals with major anime and manga producers. There will also be collaborations with Japanese artists and photographers as well as Haraju- ku fashion related applications, Akihabara otaku related applications and other applications focused on more traditional aspects of Japanese culture, such as Ukiyo-e. Appliya will be simultaneously launching their first round of anime applications along with an extensive international marketing campaign starting in February 2009.

Appliya is tracking Japanese culture trends in the US through US and Japan based research teams.

APPLIYA Inc. has released 26 iPhone applications since October 2007 ranging from idea applications for pet owners to fortune-telling applications supervised by experts.

APPLIYA Inc. Company Information: (http://appliya-inc.com/en/)
CEO: Haleo Shiiya
Main activities: Design, production and publication of iPhone and next generation cell phone applications for MOVIDA group.
Address: Step Building 2F, 6-8-10 Roppongi, Minat-ku, Tokyo
Founded: April 12th, 2007

MOVIDA Inc. Company Information: (http://www.movidainc.com/)
CEO: Taizo Son — brother of Masayoshi Son, ceo of SoftBank
Main Activities: Promotes investment and business development in new media content businesses, and production and development of new businesses in the music and comic entertainment industries.

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