Innovative New Film – Eatrip – Explores How Food Connects People and the Relationships All Humans Make with Eating

Director And Culinary Provocateur Yuri Nomura To Host Dinner And Discussion; Tickets Available To Attend A Unique Event Presented In Association With Owner Of PEKO-PEKO

San Francisco, CA, March 31, 2010 – VIZ Cinema and NEW PEOPLE are honored to welcome creative culinary visionary and film director Yuri Nomura for the U.S. premiere of Eatrip, her acclaimed documentary about eating and the personal relationships that people form with food. Nomura will attend the U.S. premiere of Eatrip at VIZ Cinema on April 10th as part of the 43rd annual Cherry Blossom Festival in San Francisco's Japantown.

Tickets are also available to attend a unique reception with food presentation and discussion to be hosted by Nomura the evening of the premiere. The event is presented in partnership with Sylvan Mishima Brackett, the owner of PEKO-PEKO and the former creative director of the world-renowned restaurant, Chez Panisse, in Berkeley, CA. VIP tickets are $50.00 and include reception (April 10th, 7:00pm) and are now available for purchase online at the NEW PEOPLE / VIZ Cinema web site at: www.vizcinema.com.

Discover a variety of scrumptious dishes, prepared by Nomura and Beckett, and learn more about this innovative philosophy of food and how it shapes our culture and humanity.

To eat is more than a necessity – it's a universal experience all human beings share. Eatrip embarks on a cinematic journey throughout Japan to examine the daily rituals of eating among people from a variety of walks of life. Actor Tadanobu Asano, singer UA, and fashion designer Jurgen Lehl are among those featured. From the Tsukiji fish market to a farm in Okinawa, the film offers poignant interviews with intriguing personalities including the head monk of a famous Buddhist temple; a distributor of Japanese soup stock (Bonito broth); an Okinawan man leading a self-sustainable lifestyle devoid of modern conveniences; a tea ceremony master, and a musician and writer who recites poems about food.

Trailers, screening times and more information available at: www.vizcinema.com.

VIZ Cinema is the nation's only movie theatre devoted exclusively to Japanese film and anime. The 143-seat subterranean theatre is located in the basement of the NEW PEOPLE building and features plush seating, digital as well as 35mm projection, and a THX®-certified sound system.

NEW PEOPLE offers the latest films, art, fashion and retail brands from Japan and is the creative vision of the J-Pop Center Project and VIZ Pictures, a distributor and producer of Japanese live action film. Located at 1746 Post Street, the 20,000 square foot structure features a striking 3-floor transparent glass façade that frames a fun and exotic new environment to engage the imagination into the 21st Century. A dedicated web site is also now available at: www.NewPeopleWorld.com.


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