Hello Kitty Gets Its First Ever High-End Fashion Brand With the Launch of Pynkiss
9th September, 2011, London. Over the years Hello Kitty has emerged as a brand of great sway with a brand devotees across six continents. From pencil cases to animations on the Cartoon Network, Hello Kitty has worked her magic and turned her instantly recognisable little face into a billion dollar brand with a loyal multi-million strong following. Soon this following will have a new Hello Kitty brand to swear, or rather wear, allegiance to.
Pynkiss is a new, high-end fashion range about to be launched during the fashion week in the fashion capital of the world – Milan. Wholly designed in Milan by top Italian designers this high-end collection exudes sophistication, is contemporary and bold, stylish and cheeky, new and exciting, yet still authentically Hello Kitty, so the millions of Hello Kitty lovers all around the world will be happy with the new addition the Hello Kitty family of brands.
Pynkiss will launch during Milan Fashion week 2011, with a collection of over 200 head turning designs, many of which will be finely appliquéd with crystals, beads and sequins and hand-stitched and finished in Milan. This detailing, unique to Pynkiss, is what will set it apart from every other Hello Kitty apparel and accessory brand and is set to become a staple in any fashionista's wardrobe over the coming years. With collections for babies, children, teens and adults this is a stylish high end brand for all the females in the family and is something that the makers of Pynkiss hope will become the brand to grow up with.
Roberto Lanzi, International Licensing Director of Sanrio states ”Hello Kitty has been a cultural phenomenon for over 50 years, when we first saw the Pynkiss collections we knew they would be the ideal partner to grant a licence for Hello Kitty's new high end fashion range. The team have a passion for our beloved character and we are thrilled to team up and are looking forward to the introduction of the ranges to a new generation of fans and fashion lovers all over the world.”
Pynkiss will launch with a series of fashion shows, key pieces in the adult range will cost between €100 (£95 UK or $150 USD) to €200 ( £190 UK or $300 USD, with T-Shirts and starting off at €30 (£28UK or $45 USD). The Pynkiss collections will be unveiled as soon as its first 10 stores open in January 2012 across the Middle East, Asia Pacific and through Concessions at leading global department stores and retails including, but not limited to: Bloomingdales, Galeries Lafayette, and high end independent retailers around the world.
Chady Jreige's, Founder and CEO of Pynkiss commented on the launch. “Having been granted a totally unique and on-going high end licence by Sanrio, we wanted to create an aspirational high-end lifestyle and fashion brand designed in Milan. We are aiming for 18 stores in 2012 and in the coming years we will further enhance our retail network with store roll-outs across all 5 continents, which will enable us to build a unique and sophisticated fashion and lifestyle brand that engages a global audience.”
As the seasons evolve so will Pynkiss with the addition of accessories, bags and limited edition exclusive pieces; so regardless of age, no matter what your mood, wherever you maybe and whatever you are doing, you'll find it all at Pynkiss – For All your Pynkiss life.
Founder Chady Jreige's background is in jewellery and he studied gemology until 2001. He was soon after approached by the French company Victoria Couture, who owns a jewellery brand Victoria Casal, and asked to develop their business in the Middle East and North Africa regions. He put together an expert team, built the business up and took the brand to new heights. The jewellery line was such a great success that the board asked him, then, to work on the main brand, Victoria Couture and Hello Kitty, for which he, then, owned the franchise in the Middle East, North Africa and Asia Pacific. Again, this was a resounding success and Chady soon fell in love with Hello Kitty, just as the rest of the world had before him.
Chady saw there was a need for a high-end Hello Kitty brand so decided to create just that– that's when Pynkiss was born. He approached Sanrio about a new licence for Pynkiss, which they duly granted and again set about gathering a team of experts around him. Suddenly, Chady was being approached by people across three continents with business contacts asking how they could invest in the business. Now Pynkiss stores are set to open all over the world and Chady has realised his dream for a global high-end fashion brand.
Mr. Shintaro Tsuji founded Sanrio in Tokyo in 1960 with the motto “Small Gift, Big Smile” and the aim of bringing happiness to people's lives through inexpensive fancy goods. Throughout the years Sanrio has created and licensed over 400 characters being 50 for years a global brand that is appealing on ages 0 to forever, with offerings for the mass and luxury markets and everything in between