B-Daman Crossfire Lands in Australia

15th October, 2013
d-rights Inc. (Tokyo, Japan) will begin airing the animated series B-DAMAN CROSSFIRE and launching the associated toy line in Australia.

The series first aired on Japan's TV Tokyo in April of 2011. Since then it has been steadily gaining worldwide popularity. In 2012, it moved overseas to Hong Kong's TVB, Taiwan's YOYO TV, and South Korea's Tooniverse. Then in June of 2013 it was launched throughout most of Southeast Asia via Disney XD. June also saw the show's first move into Europe on Spain's NeoxKidz. This was followed in August by broadcasts on France's Gulli and North America's Vortexx.

In Australia, B-DAMAN CROSSFIRE also began airing on the regular broadcast channel ELEVEN on September 29, 2013. It is NOW ON AIR every Sunday and Monday morning from 6:30 to 7:05. The Hasbro toy line launched in conjunction with the show on October 1 and is set to be a big seller this Christmas season.
d-rights has also signed licensing agreements with two Australian companies. Stella Projects, an entertainment property management agency, will handle merchandising in Australia and New Zealand. MADMAN, Australia's largest video company, will deal with DVD and VOD rights. Stella Projects is set to start merchandising efforts at the Brand Licensing Europe event in October. MADMAN plans to release DVDs in time for the Christmas shopping season. Through synergizing the five areas of TV broadcast, toy sales, videograms, VOD, and merchandising, the second half of 2013 will see even greater brand expansion.

About B-DAMAN CROSSFIRE
The B-DAMAN animated series is based on a toy line that Tomy Company, Ltd. has been producing since 1993. Up to now, six series have been made and shown in over 30 countries. B-DAMAN CROSSFIRE (“Cross Fight B-Daman” in Japan) is the newest series.

26, 30 minute episodes.
Target audience: 6 - 11 year old boys
Production Studio: Synergy SP

Web site (Americas & Europe) www.bdamanbattles.com
Facebook page (Americas & Europe) www.facebook.com/bdamanbattles

About d-rights
Owned by Mitsubishi Corporation, d-rights is known for producing animation brands for boys that are popular around the world, such as the Beyblade series, B-Daman series, and Scan2Go series. d-rights furnishes every part of content creation, including product marketing and related animation production, rights management, finance, and licensing. Over 50 of their animation titles have been shown internationally. In the Japanese market, d-rights fully produces content-related products for sale in convenience stores from the planning stage to manufacturing, sales, and promotion. They also hold the license for Japan's professional basketball league, the “BJ League.” Additionally, they operate a content rights management system called “Media Asset Management (MAM).”
Homepage: http://www.d-rights.com

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