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NEWS: Sony, Bandai Namco Jointly Invest 10 Billion Yen in Web3/AI Company Gaudiy


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Kougeru



Joined: 13 May 2008
Posts: 5811
PostPosted: Thu May 08, 2025 2:53 pm Reply with quote
With Sony involved, and considering how much of the industry they own, this truly feels like the beginning of the end of anime. True creativity will be destroyed by AI. They'll optimize for monetization just like a lot of gaming has, squeezing the fun and heart out of anime in the process. It's so sad seeing this happen in my life time. I didn't think it would happen so soon, only 20~ years after the golden age
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EpicMatt16



Joined: 07 Jun 2022
Posts: 35
PostPosted: Thu May 08, 2025 2:54 pm Reply with quote
should probably update to include that as of yesterday, Gaudiy has complete ownership of MyAnimeList per the post from the lead admin https://myanimelist.net/forum/?topicid=2213696
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Nionel



Joined: 08 Sep 2004
Posts: 632
Location: Nebraska
PostPosted: Thu May 08, 2025 3:59 pm Reply with quote
How are these NFT and block chain companies still a thing? It feels like many of the companies that have gone all in on this stuff have either folded or backpedaled because there aren't enough people who want this sort of thing.
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SciasSlash



Joined: 09 Jun 2015
Posts: 129
PostPosted: Thu May 08, 2025 4:39 pm Reply with quote
Kougeru wrote:
With Sony involved, and considering how much of the industry they own, this truly feels like the beginning of the end of anime. True creativity will be destroyed by AI. They'll optimize for monetization just like a lot of gaming has, squeezing the fun and heart out of anime in the process. It's so sad seeing this happen in my life time. I didn't think it would happen so soon, only 20~ years after the golden age

To be clear, Gaudiy is not a service that advertises creating art with AI, AI image generation, or AI text generation. It's a social media service.
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Zased



Joined: 30 Nov 2024
Posts: 149
PostPosted: Thu May 08, 2025 4:48 pm Reply with quote
Kougeru wrote:
With Sony involved, and considering how much of the industry they own, this truly feels like the beginning of the end of anime. True creativity will be destroyed by AI. They'll optimize for monetization just like a lot of gaming has, squeezing the fun and heart out of anime in the process. It's so sad seeing this happen in my life time. I didn't think it would happen so soon, only 20~ years after the golden age


I don't think this will be any more of a nail in the coffin than when anime started using CG. If AI could end up resulting in less CG in anime (idol dancing, mecha, etc ) then I would gladly accept it.
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Sinxi and heylog



Joined: 08 May 2025
Posts: 209
PostPosted: Thu May 08, 2025 6:19 pm Reply with quote
Kougeru wrote:
With Sony involved, and considering how much of the industry they own, this truly feels like the beginning of the end of anime. True creativity will be destroyed by AI. They'll optimize for monetization just like a lot of gaming has, squeezing the fun and heart out of anime in the process. It's so sad seeing this happen in my life time. I didn't think it would happen so soon, only 20~ years after the golden age


Oh my god, stop the dooming I beg you, they did not state they were going to put it into their anime or anything like that, Sony or Bandai don't put anything ai into their anime, specifically Sony, the group that have been into block chain for at least 3 years, they even did something with solo leveling. And guess what? Nothing popped up in their anime that they have been in the production committee for or like i said, even in their games. So pls, stop the dooming
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AsleepBySunset



Joined: 07 Sep 2022
Posts: 315
PostPosted: Thu May 08, 2025 6:54 pm Reply with quote
Zased wrote:
Kougeru wrote:
With Sony involved, and considering how much of the industry they own, this truly feels like the beginning of the end of anime. True creativity will be destroyed by AI. They'll optimize for monetization just like a lot of gaming has, squeezing the fun and heart out of anime in the process. It's so sad seeing this happen in my life time. I didn't think it would happen so soon, only 20~ years after the golden age


I don't think this will be any more of a nail in the coffin than when anime started using CG. If AI could end up resulting in less CG in anime (idol dancing, mecha, etc ) then I would gladly accept it.


What's with the pro ai weirdos pushing the ai will end cg talking point? They're all a dime a dozen.

AI's entire thing is looking soulless and uncanny, are we seriously all suggesting we replace cg scenes in anime (which are "bad" because they look out of place and are animated in a slightly different style) with ai generated soulless abominations. If you've even LOOKED at ai generated video, you wouldn't dare play the ai should replace cgi card. AI doesn't hold a candle to houseki no kuni. It doesn't even hold a candle to gohands.

If you want some ai animation to think about have... this I guess

https://www.youtube.com/shorts/beuj-kfr1E4

Not mine, I'd rather you didn't give weirdos like this views, but that's the future of anime I guess
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Glordit



Joined: 11 Sep 2020
Posts: 1201
PostPosted: Thu May 08, 2025 10:53 pm Reply with quote
I doubt MAL was ever profitable, even with all the advertising and promotions they ran.

The next logical step is going to be a data collection point and targeted advertising. Also, Japan has this obsession with web3 that no one else has.
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Vanadise



Joined: 06 Apr 2015
Posts: 600
PostPosted: Thu May 08, 2025 11:47 pm Reply with quote
Glordit wrote:
I doubt MAL was ever profitable, even with all the advertising and promotions they ran.

Oh, it was absolutely never profitables, and I'm sure Gaudiy isn't buying them because they expect to make a profit. As the old saying goes, you're not the customer, you're the product; they're definitely buying MAL just so they can harvest data from it. It will provide an absolutely massive amount of willingly-offered user demographic information that they can use to design and target products.
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Meowtain Duwu



Joined: 11 May 2021
Posts: 189
Location: United States
PostPosted: Fri May 09, 2025 12:43 am Reply with quote
Kinda funny that the company’s name looks and sounds like “gaudy”.
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Hopeless Weeb



Joined: 10 Oct 2022
Posts: 58
PostPosted: Fri May 09, 2025 2:24 am Reply with quote
Proper use of Å for au-sound. . . shame it is a web3-enterprise. . .
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Hellsoldier



Joined: 21 Jun 2013
Posts: 1168
Location: Porto,Portugal,Europe,Earth,Sol
PostPosted: Fri May 09, 2025 10:25 am Reply with quote
On the topic of CGI in anime, I'll take Girls Band Cry, Houseki no Kuni, and practically anything Bandori over AI-generated anime, any day of my life. I prefer sapients taking care of our cultural products.
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FishLion
Crazy Fangirl



Joined: 24 Jan 2024
Posts: 861
PostPosted: Fri May 09, 2025 1:11 pm Reply with quote
AsleepBySunset wrote:
What's with the pro ai weirdos pushing the ai will end cg talking point? They're all a dime a dozen.

AI's entire thing is looking soulless and uncanny, are we seriously all suggesting we replace cg scenes in anime (which are "bad" because they look out of place and are animated in a slightly different style) with ai generated soulless abominations. If you've even LOOKED at ai generated video, you wouldn't dare play the ai should replace cgi card. AI doesn't hold a candle to houseki no kuni. It doesn't even hold a candle to gohands.


It's such a funny thought to me. Every time I see people complain about CGI most people complain that it is an art shortcut to save time and money that takes away from the quality they expect from animation. So the GenAI comes along and promises to be... a short cut that will save animators time and money, but we promise this shortcut that saves time and money won't look as bad as CGI!

The fact is that if you take a basic AI generation and polish it up to snuff then it is going to be basically as much work as 2D animating from scratch. Then they are just going to have to use AI that's 3D because the 2D images get so warped by it that they can't afford to fix them so they might even have to ask AI to animate rigs or something.

That is probably why that anime they announced recently that was made primarily with AI used 3D models and not 2D style animation. Anyone who thinks the labor stealing machine will put out 2D animation up to snuff for anime fans while also having it cost less and therefore would get CGI out of anime is in fantasy land.

Hellsoldier wrote:
On the topic of CGI in anime, I'll take Girls Band Cry, Houseki no Kuni, and practically anything Bandori over AI-generated anime, any day of my life. I prefer sapients taking care of our cultural products.


Sapients do produce clearly better results, but those examples you cited shows why it also has value as an art form. There are plenty of anime that are primarily 3D and work very well, if people aren't interested in those then there is plenty of 2D anime out there.

The issue most people have with CGI is when shows use CGI as a shortcut which is exactly what AI would be doing, so I'm not sure where people get this idea that would make there be less CGI.
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Top Gun



Joined: 28 Sep 2007
Posts: 5303
PostPosted: Fri May 09, 2025 1:14 pm Reply with quote
Hellsoldier wrote:
On the topic of CGI in anime, I'll take Girls Band Cry, Houseki no Kuni, and practically anything Bandori over AI-generated anime, any day of my life. I prefer sapients taking care of our cultural products.

Hell, I'd take those jank Apothecary Diaries horses over AI content.
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Kougeru



Joined: 13 May 2008
Posts: 5811
PostPosted: Fri May 09, 2025 1:44 pm Reply with quote
Sinxi and heylog wrote:
Kougeru wrote:
With Sony involved, and considering how much of the industry they own, this truly feels like the beginning of the end of anime. True creativity will be destroyed by AI. They'll optimize for monetization just like a lot of gaming has, squeezing the fun and heart out of anime in the process. It's so sad seeing this happen in my life time. I didn't think it would happen so soon, only 20~ years after the golden age


Oh my god, stop the dooming I beg you, they did not state they were going to put it into their anime or anything like that, Sony or Bandai don't put anything ai into their anime, specifically Sony, the group that have been into block chain for at least 3 years, they even did something with solo leveling. And guess what? Nothing popped up in their anime that they have been in the production committee for or like i said, even in their games. So pls, stop the dooming


Hilarious to me that AI bros are making accounts just to yell at me. You know I'm right you don't want people waking up to this fact. And there literally are anime that use AI already, this very site has posted about them.. Not sure why you mentioned Solo Leveling. That's the kind of content they'd use to train AI - no real substance but gets good views. And not in Sony's games??? https://www.ign.com/articles/leaked-internal-sony-video-uses-horizons-aloy-to-show-ai-powered-playstation-character-prototype You know this exists. I know you know. The statement is very clear that they plan to use AI in Crunchyroll and MyAnimeList. In response to other replies to me: It doesn't matter if it's generative AI or not. All AI harmful garbage. Nothing good will come from it. The damage AI has done to society - continues to do to society has already outweighed any good it could possibly ever do.

At least CG is made by humans. It takes skill, effort, and heart. AI does not. AI is nothing but a souless shortcut used to maximize time and profits. And Sony and Gaudiy made that clear with their statements about this. They used words to ensure they're not technically lying when they eventually do add AI to everything "we don't intend" so the plan for the future is clear. They're just taking their time so the backlash is dampened.

I've been on this Earth long enough to know how this all plays out. It happens to everything. Everything I've ever enjoyed or loved has been destroyed by capitalist greed. The main difference this time is that they're using AI to do it rather than just price hikes, subscriptions, and sneaky scams. The short version is "They're going to optimize the fun out of it". We'll come back to my posts in a decade and see how right I am. AI will ruin anime like it's ruining gaming, music, and art.
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