Sante FX Eyedrops Cross-Promote with New Evangelion Films

posted on by Ko Ransom
'Human Refreshment Project' video posted, events planned in Akihabara

The Japanese company Santen Pharmaceutical has revealed that they will hold a "Human Refreshment Project" promotion featuring characters from the Evangelion series for their Sante FX line of medicated eye drops. A 127-second video for the promotion has also been posted online. The video explains that an Evangelion-themed "sampling survey" will be held in Akihabara on August 26, where they will a "temporary NERV headquarters" as a base for their operations.

The company is also holding giveaways and drawings for Evangelion-related prizes such as Evangelion GPS units, a trip to Hakone, Japan, and tickets to the upcoming Evangelion: 3.0 You Can (Not) Redo film.

[Via Ota-suke]

Thanks to Vito for the news tip.

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