Interest
AXE Body Spray to Offer Gundam Mini-Figures in Japan
posted on by Egan Loo
The Japanese arm of the international conglomerate Unilever is bundling exclusive super-deformed Gundam figures with AXE Fragrance Body Spray and Body Soap for a limited time in Japan. The campaign will begin on September 13 and will run throughout Japan while supplies last.
PansonWorks, the studio behind the Robin with His 100 Friends anime, designed the Gundam, Amuro, Char's Zaku, Char, Gouf, and Mass-Produced Zaku figures (left to right in image below).
Unilever introduced AXE Fragrance Body Spray in Japan in March of 2007, and it has been targeting young males by intimating that the AXE fragrance attracts females. The current marketing slogan accompanying the Gundam campaign is "Rise Up, Men."
AXE Fragrance joined forces with One Piece last year.
Source: Mainichi Shimbun's Mantan Web
Images © Sotsu, Sunrise
this article has been modified since it was originally posted; see change history