Animax India Goes All-English
posted on by Jonathan Mays
India's 24-hour Anime Network, Animax, is now broadcast entirely in English. "We've converted the Animax feed into English-only to better meet the interests of our target audience in the metros [metropolitain areas]," says Country Manager Sunder Aaron. "We've targeted the young adults of India who we all see at cyber cafes, playing video games, downloading music and wearing branded clothes."