Viz Pictures Rebranded as New People Inc.
posted on by Gia Manry
The movie licensing and distributing company Viz Pictures, Inc. announced on Tuesday that it is rebranding itself as New People Inc. Viz Pictures launched a retail and entertainment complex called New People in San Francisco in 2009.
As part of the re-branding, New People Inc. will include two new divisions: New People Entertainment, which will manage licensing and distribution, and New People Productions, which will be devoted to organizing the annual J-Pop Summit event. The event takes place in San Francisco's Japantown, where the New People Center is located, each summer. According to the press release, over 40,000 people attended the 2010 summit.
Seiji Horibuchi, who also founded and chairs the manga and anime distributor Viz Media, will serve as president and CEO of New People, Inc.