New Generation Pictures Announces Opening of New Branch Production Office in Shanghai


New Generation Pictures, Inc., one of the leading and award-wining production companies for English localization & dubbing of Japanese animation and, videogames for film, Television, DVD and other interactive media, announces the opening of their new production office located in Shanghai, China. The company is now able to offer clients high-quality dubbing production services, but at a significantly lower cost. A major first-step in their company's goal to create a “Global Multi-Lingual Solution” in this new generation of high technology media.
Shanghai, China & Beverly Hills, California, August 24, 2007 – New Generation Pictures, announced today that their company has opened a branch production office in Shanghai, China to be used for the production of both English and Chinese language localized media, such as film, television, animation, videogames & computer software.

“New Generation Pictures15 years of experience in producing some of the most popular, highly praised and best selling English language anime and videogame dubs will now be combined with the enormous resources in film, video & audio production that the city of Shanghai has to offer. This will allow us to produce high quality English & Chinese language dubs at much more affordable rates for our clients.” stated Reiko Matsuo, President and co-owner of New Generation Pictures.

Jonathan Klein, Vice President and co-founder of New Generation Pictures added that “We consider this expansion as the first step in our company's vision is to create a Multi-Lingual Global Solution. In this rapidly changing world where media content and distribution technology have opened themselves up to a global market, there is a growing need for lower cost media localization in many more languages. New generation technology like Blue Ray and HD DVD have changed the borders and the rules as to multi-lingual content. in DVDs and videogames. With the opening of our Shanghai office and working in conjunction with our Beverly Hills office, New Generation Pictures will be able to more rapidly and more affordably meet the needs of our clientele, both in the United States and Japan as well as other parts of Asia.”

Reiko Matsuo also stated that “Shanghai is becoming one of the largest media production centers in all of Asia. The Hollywood, European and Japanese film and television industries have begun to set up operations here. Shanghai has also attracted an incredibly large and talented group of actors from around the world who are now living and working in the entertainment industry in China. We feel this is a unique opportunity for our company to create a hybrid production that will take advantage of Shanghai's talent pool and combine with our own special writing, directing and voice talent in the United States. Our hope is to bring about a new and exciting time in English language dubbing production. We consider our voice acting talent pool in America to be a highly valued group of individuals. And while New Generation Pictures will continue to work with them in Los Angeles, we would also like to like to invite them to come join us at our Shanghai recording studio. We feel very fortunate to be working in Shanghai at this time. The city has so much energy, excitement and history and we want to share that with our friends and associates working in the anime industry.”

Jonathan Klein added “We look forward to beginning production in Shanghai. Our sincere hope is that fans of English language anime dubs will enjoy the quality of our work here as much as they already enjoy the quality of our work in Los Angeles.”

For any other inquiries, please contact our offices

Beverly Hills Office
449 S. Beverly Drive, Suite #211, Beverly Hills, CA 90212 (USA)
Phone 310-277-7563 Fax 310-277-7564

Shanghai Office
816 Huai Hai Mid Road, Building 820, 4-C, Shanghai 20020, (CHINA)
Phone 021-5404-2699

About New Generation Pictures

New Generation Pictures, Inc. is a full-service production company specializing in the production of film, video, audio & multimedia with a special emphasis on the localization of productions between English and other international languages. We work for the film and television industry as well as interactive media like animation, videogames, computer hardware/software manufacturers and many other industries. Offering the best in quality, experience and technology at highly competitive rates.

Founded in 1992 by Reiko Matsuo & Jonathan Klein, both graduates of the prestigious University of Southern California School of Cinema and Television. Today New Generation Pictures, Inc. provides production and localization services to clients around the world. With offices in Beverly Hills, California and Shanghai, China, New Generation Pictures is still committed to bringing their clients the best in best in quality production & localization services at very affordable prices.

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