Magi Announces Distribution Agreement with Hot Toys for Gatchaman and Astro Boy Toys

Oct 23rd 2007

Hong Kong (October 23, 2007) – IMAGI Animation Studios (IMAGI) today announced that it has entered into a licensing relationship with Hot Toys Ltd. (Hot Toys) for collectors' action figures based on the studio's next two CG-animated feature films, Gatchaman and Astro Boy. Under the agreement, Hot Toys will design, manufacture and globally distribute highly detailed 12-inch models of the principal characters in the two movies.

The Gatchaman and Astro Boy toy lines are expected to include high-end collectible figures. “We are delighted by the new collaborative relationships we have formed with IMAGI, which extends our collectibles product line to CG-animated film-related characters. Many of the Hot Toys staff are long-time fans of Gatchaman and Astro Boy, including myself. With our experience in producing classic Astro Boy collectibles and other finely crafted products, the Gatchaman and Astro Boy collectibles will closely replicate the look and story line of the films,” said Howard Chan, President of Hot Toys.

The toy lines will ship with the release of the two films, to maximize impact and generate greater interest in both the movie and toys. Gatchaman is slated to release in Spring, 2009 and Astro Boy in Fall, 2009.

“Hot Toys has demonstrated an ability to craft collectible figures with an extraordinary level of detail and realism,” said Felix Ip, IMAGI's Creative Director. “IMAGI's richly- detailed CGI characters are a perfect fit with Hot Toys' meticulous modeling approach.”

About Hot Toys Ltd.
Hot Toys Ltd. is a Hong Kong based toys and collectibles production company, established in 2000. The company is recognized in designing and developing 1/6th scale collectibles with highly detailed likenesses, costume and accessories of movie and popular characters. Hot Toys is a manufacturer of licensed collectible products based on the following properties: Alien vs. Predator, Robocop, Aliens, The Terminator, Superman Returns, Batman Begins, Star Wars etc. For more information, please visit www.hottoys.com.hk

www.IMAGI.com.hk

Imagi International Holdings Limited (“IMAGI”) is a listed company (Stock Code 585) on the main board of the Hong Kong Stock Exchange. IMAGI's principal business is the development and production of computer graphics (“CG”) animated theatrical feature films. IMAGI's first theatrical movie TMNT was released in March 2007, opening #1 in U.S. box office revenue, only the third time in history that an Asian-made film has achieved that honour. IMAGI has development operations in Los Angeles, California, and CG production studios at its Chai Wan (Hong Kong) headquarters.


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