Anime on the Go: Hottest Japanese Anime Series Now Available to Mobile Users

Hong Kong, 25 October 2007 – Animax, the premier youth entertainment channel, is launching Animax Mobile in Asia! Mobile users in Hong Kong and Taiwan can look forward to catching the latest and hottest animation series on the move with this new service, as the Asia roll-out follows the launch in Canada and Australia earlier this year.

Animax is partnering Hong Kong's 3G mobile phone operator SmarTone Vodafone to bring this service to mobile users in Hong Kong, with the Taiwan launch to follow soon in early November. Animax Mobile is a monthly subscription-based service that allows mobile users to enjoy streaming of their favourite Japanese anime series in its full length. With this new service, users gain access to the best Japanese anime series even while on the go.

“Animax enjoys great distribution in both Hong Kong and Taiwan and this expansion to mobile not only builds on the brand loyalty of Animax, it gives users an additional source in which they can enjoy their favourite anime series, whenever they want, wherever they want,” said Ricky Ow, General Manager, SPE Networks – Asia.

“We are thrilled to partner with SmarTone Vodafone to bring some of Animax's most exciting programs to mobile users in Hong Kong and Taiwan. Not only is this an extension of the Animax brand, but it represents a valuable stand-alone service for 3G mobile subscribers everywhere,” said Rosemary Tan, Director, Mobile Entertainment, Asia Pacific at Sony Pictures Television International.

Designed with the youth market in mind and specifically targeting the 15–35 demographics, Animax Mobile will serve up four popular Japanese anime series in its English dubbed versions at launch for mobile users to enjoy. Titles include the award-winning Gankutsuou: The Count of Monte Cristo, which was named the Best Animation in the TV category at the Tokyo Anime Award 2005, as well as fan-favourites such as the action-packed series Blood+, R.O.D. the TV and Last Exile.

In addition to the normal full-length episodes which will be shown in a two-hour loop, users can also enjoy the anime in bite-sized versions, in short clips of five to seven minutes. This is perfect for users who want “snack TV”, as these short segments are tailor-made for busy users who still wish to watch the animation at their own time and convenience.

SmarTone Vodafone in Hong Kong announced the launch of Animax Mobile yesterday and the service is slated to launch in early November in Taiwan (which will have Chinese sub-titles available).

“Animax Mobile is something that resonates with today's technologically savvy youths, who demand the freedom and flexibility to enjoy their entertainment,” continues Ow. “With Animax's stellar line-up of top anime series from Japan, coupled with the growing 3G penetration in Asia, I am confident Animax Mobile will be a hit in Asia with not just anime fans, but also with mobile users who appreciate quality entertainment while on the move.”

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