Crunchyroll Announces April 2010 Continuing Simulcasts

Asian Media Lifestyle Brand to Stream New Seasons of Six Continuing Anime Titles; New Series Announcements to Follow Soon

San Francisco, Calif. (March 31, 2010) ­ Crunchyroll, Inc., announced today the continuation of Naruto Shippūden, REBORN!, Kaasan - Mom's Life, Yumeiro Pâtissière, Fairy Tail, and Durarara!! into the April 2010 broadcast season. New title acquisitions will be announced in the following days. A live update of the April 2010 lineup is available at http://www.crunchyroll.com/lineup.

Crunchyroll will continue to offer premium access under its subscription plan to Naruto Shippūden, REBORN!, Kaasan­ Mom's Life and Yumeiro Pâtissière one hour after first Japanese broadcast, and free, ad-supported access to the titles one week later. Fairy Tail will continue to be available on a subscribers-only 30-day sliding window to subscribers one hour after Japanese airing.

Also continuing to stream on Crunchyroll into the April 2010 broadcast season will be Durarara!!, with premium subscription-based streaming occurring on Crunchyroll one hour after first airing in Tokyo, and free, ad-supported streaming becoming available one week later, through episode 24, which will serve as the broadcast finale. Episodes 25 and 26, which will be released directly to home video in Japan, will stream on Crunchyroll the same day as they are first released in Japan.

Crunchyroll Marketing Manager Michelle Hwang said: "While we are sad to see perennial fan favorites Gintama and Shugo Chara! hit their series finales, we are confident about the staying power of the continuing shows and their ability to resonate on Crunchyroll. Through our community features across our network of sites, services and devices, we hope to be able to continue to cultivate new the English-speaking fan bases of the shows."

While the hit title Tegami Bachi: Letter Bee will not be simulcasting in April 2010, it will return to Crunchyroll in Fall 2010 when its broadcast on TV TOKYO resumes.

About Crunchyroll, Inc.
Crunchyroll is a leading global lifestyle and entertainment brand centered around all things Asian media and operator of the largest online community, video site and network of sites, services and devices for Japanese anime and Asian drama in the world. For $6.95 per month or $59.95 per year, Crunchyroll subscribers get unlimited access to anime simulcasts as soon as one hour after broadcast in Japan and a catalog of thousands of episodes. Through the Crunchyroll network of sites, services and devices, Crunchyroll has over 6 million monthly unique visitors. Content on Crunchyroll is licensed by leading media companies across Asia and the world.

Crunchyroll was founded in June 2006 and has offices in both San Francisco and Tokyo. Crunchyroll is a pioneer and innovator in the Japanese content business and the only video service in the world to offer hit programs Naruto Shippūden, Tegami Bachi: Letter Bee and many others within one hour of their first Japanese broadcasts. Crunchyroll is a member of the Association of Japanese Animations (AJA) and Licensing International Merchandisers' Association (LIMA) and is funded by leading venture capital firm, Venrock, Japanese entertainment giant TV TOKYO, and a group of angel investors representing some of the brightest and most successful minds and entrepreneurs in Silicon Valley.

Crunchyroll acquires content from leading Asian media companies including TV TOKYO, Fuji Television, NHK Enterprises (NEP), Yomiuri Telecasting Corporation (YTV), Seoul Broadcasting System (SBS), Munhwa Broadcasting Corporation (MBC), Shueisha, Kadokawa Pictures, Aniplex, avex entertainment, King Records, Happinet, d-rights, Bandai Channel, Toei Animation, Tai Seng and many others. More information can be found at http://www.crunchyroll.com.

The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Crunchyroll.com's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.


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