B - Daman Crossfire European Licensing Agreements Signed

15th October, 2013
SUNRIGHTS INC. (New York) has signed licensing agreements for the popular animated series B-DAMAN CROSSFIRE with distributors in prominent countries throughout Europe.

The series first televised in Japan in 2011 has gained popularity around the world including Hong Kong, Taiwan, and South Korea as well as the full launch in North America through Vortexx in August 2013.

The popularity of the program in Spain, which launched June 2013 on NeoxKidz has been spurred on by Hasbro's associated toy line. Now, Luk Internacional S.A. has come on board as the property's licensing agent with plans to expand merchandising.

Zodiak Kids has been appointed as the French licensing agent and will manage rights in France, Belgium, French-speaking Switzerland, and Luxembourg. Hasbro is the toy partner in France and the series is currently being broadcast three times a week on top kids network, Gulli.

In Germany, the number one boy's channel, Nickelodeon, began showing the program through their website, nick.de, in conjunction with the toy release. An agreement has also been signed with m4e, which celebrates its 10th anniversary. They are now preparing various promotions for the upcoming Christmas shopping season.

In Portugal, the toys were just released in conjunction with the start of the television broadcast on Panda Biggs on October 1st. Licensing agency, Popcorn Brand Activity, has already shown a promising start licensing back to school merchandise.

In Italy, broadcasting has started on kids dedicated channel, K2 seven days a week since September 23rd. Discovery Italia will manage rights in Italy, San Marino, Vatican City and Canton Ticino. Discussion on licensing of the series has already started with prospect merchandising partners. An agreement has also been signed in Israel with Brand is Real.. They will work to develop merchandising in time for the broadcast release on Children's TV in December.

SUNRIGHTS INC. plans to contribute to brand expansion and provide an even more exciting B-DAMAN experience by allowing B-DAMAN CROSSFIRE merchandise to unlock items in the game found on the official site, b-damanbattles.com, and the B-DAMAN app.

The B-DAMAN animated series is based on a toy line that Tomy Company, Ltd. has been producing since 1993. Up to now, six series have been made and shown in over 30 countries. B-DAMAN CROSSFIRE (“Cross Fight B-DAMAN” in Japan) is the newest series.
26, 30 minute episodes.
Target audience: 6 - 11 year old boys
Production Studio: Synergy SP

Web site (Americas & Europe) www.bdamanbattles.com
Facebook page (Americas & Europe) www.facebook.com/bdamanbattles

Sunrights Inc., is the entertainment division of Mitsubishi Corporation (Americas), and is the sister company of d-rights Inc. of Tokyo. The division is Manhattan, New York based with affiliates in London and Toronto, and is charged with managing ex-Asia rights businesses. Sunrights distributes new content for d-rights outside of Asia, and is also supports other Mitsubishi divisions and affiliates in licensing and new business development.

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