Sunrights Inc.'s Beyblade Burst Evolution Premieres in Hebrew on Nick Israel March 2

BEYBLADE BURST Second Season Features 51 Episodes of Engaging, Adventurous Entertainment

NEW YORK – March 8, 2018 –
SUNRIGHTS INC., the New York City-based entertainment rights management company behind the global BEYBLADE BURST phenomena, has announced the premiere of its latest installment, BEYBLADE BURST EVOLUTION, in Hebrew on Nickelodeon Israel, the leading children's entertainment channel in Israel.

BEYBLADE BURST EVOLUTION (51 x 22'), the second season continuation of BEYBLADE BURST, will premiere on Nickelodeon Israel on March 22.

“Nick Israel translates the BEYBLADE BURST EVOLUTION series into Hebrew, which aids in developing the fan base and passionate following for the brand among its young viewers,” said Kaz Soeda, Managing Director of SUNRIGHTS INC. “This franchise is a global phenomenon thanks to the commitment and passion of children's programmers like Nick Israel, and we are grateful for their collaboration in bringing the engaging content featuring the Beyblade characters and adventures to Bladers everywhere.”

BEYBLADE BURST EVOLUTION continues the exciting adventures of main character Valt Aoi and his group of passionate Bladers. Valt, runner-up at the Japanese National Tournament, travels to Spain after being scouted by the prestigious Spanish club, BC Sol. With the world as their stage, Valt and friends face daily challenges in their fight to make it to the World League. But before they can earn the right to a spot, they must first prove themselves in the European League. Will Valt be able to lead BC Sol to ultimate victory? And once there, does he stand a chance of beating the best Bladers on the planet? So begins the story of Valt's evolution as he battles his way to the pinnacle of the Blading world.

About SUNRIGHTS INC.

SUNRIGHTS INC. is an entertainment rights management company backed by one of the top advertising agencies in Japan, Asatsu DK, and the trading conglomerate Mitsubishi Corp. Located in New York City, SUNRIGHTS directly manages the development of intellectual property, including BEYBLADE BURST, B-DAMAN CROSSFIRE and B-DAMAN FIREBLAST, globally outside of Asia. SUNRIGHTS is unique in that it takes full advantage of Asatsu DK and Mitsubishi contacts in developing new sectors of IP business while simultaneously working to procure new strategic media assets on behalf of its parent companies. Learn more about us at http://sunrights-inc.com/.

About d-rights Inc.

d-rights, Inc. is a key player in the production of international animated content for families and children around the globe. Recognized for brands such as Beyblade, B-Daman, and Scan2Go, d-rights manages every aspect of content creation from production to distribution, financing, marketing and product licensing. Co-owned by Asatsu-DK Inc. (ADK), distributors of popular titles including “Yu-Gi-Oh!”, “Doraemon”, “Crayon Shin-chan” and “One piece,” and Mitsubishi Corporation, d-rights assumes a key role in the global business. Check our properties at http://www.d-rights.com.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company's Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

About Nickelodeon Israel

Launched in 2003, Nickelodeon Israel is the leading kids channel in Israel, reaching 76% of all Israeli households. Nickelodeon Israel, as well as the rest of the Viacom brands in Israel (MTV, Comedy Central, Nick JR. and Teen Nick), are represented exclusively by Ananey Communications Group, the leading multi-channel TV firm in Israel. Nickelodeon Israel broadcasts the brand's leading animated and live-action shows (SpongeBob SquarePants, Avatar, Mutant Turtle Ninja, etc.), as well as original content such as Greenhouse Academy, Spell Keepers and Bed & Biscuit, produced by Nutz Productions, Ananey's high-end production arm,

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