Beyblade Burst Continues to 'Let it Rip' Across the Globe with a Non-stop Tour of July's Biggest Events

SUNRIGHTS INC. will showcase BEYBLADE BURST in a stellar line-up exhibiting across USA, Brazil and France

This July, the legendary BEYBLADE BURST brand will tour internationally with various activations at several well-known industry events and conventions to delight fans and expand their presence on an international scale.

The month kicked off at Japan Expo in Paris, France from July 4th with the epic finals of the 2019 BEYBLADE BURST Battle League. The finale was the culmination of the Battle League tour which took place across the country, starting back in April 2019. At this exciting event, BEYBLADE BURST fans saw the crowning of the French national champion, as well as having the opportunity to participate in a host of additional activities including BEYBLADE BURST challenges, YouTuber signings and photoshoots.

The same week, voice actor Derek Stephen Prince, who plays Ranjiro Kiyama in BEYBLADE BURST TURBO also participated in a panel at Anime Expo in Los Angeles, sharing insights into the industry. He was joined by an impressive panel including Cassandra Lee Morris, Kyle McCarley, Cherami Leigh, Michael Sinterniklaas, Jamie Marchi and Lisa Ortiz,.

Later this month in Anaheim, Hasbro will be inviting top BEYBLADE BURST influencers to compete in an influencer tournament at VidCon 2019 from July 10th. Influencers like Zankye, BlastZone Kid, and Beyblade Geeks have already confirmed their participation with more soon to be announced. The BEYBLADE BURST booth will also have daily tournaments, cool displays of BEYBLADE BURST tops and a fun surprise activity that fans won't want to miss!

BEYBLADE BURST will also head south for the final stint of the whirlwind July tour to the sunny southeast region of São Paulo, Brazil for Anime Friends Brazil. This is one of South America's biggest annual anime conventions and will offer daily tournaments, app stations and other fun activities for BEYBLADE BURST fans to enjoy.

“2019 is one of the most exciting years for the BEYBLADE BURST brand” comments Shuji Wada, President of SUNRIGHTS INC., the New York City-based entertainment rights company that manages the brand outside of Asia. “It is important to the franchise that we reach all corners of the globe and touch base with our extensive network of existing fans whilst also igniting the excitement of new fans alike.”

SUNRIGHTS INC. will continue to grow BEYBLADE BURST's success internationally, with several events already lined-up for later this year.

SUNRIGHTS INC. is a total rights management company operated by one of the top advertising agencies in Japan, ADK. Located in New York City, SUNRIGHTS directly manages the development of intellectual property globally outside of Asia. SUNRIGHTS is unique in that it takes full advantage of ADK contacts in developing new sectors of IP business while simultaneously working to procure new strategic media assets on behalf of its parent company. Learn more about us at

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