Rashmika Mandanna Eases Shubman Gill's ‘Anime Heartbreak’ in Crunchyroll's New Brand Film

Crunchyroll's 'Ready to Anime?' campaign returns with its second ad film, tapping deeper into anime fandom

Watch the new Crunchyroll Brand Campaign: [LINK]
Mumbai, India (March 26, 2026) – Crunchyroll, the global destination for anime, has released the second advertisement spot from its India brand campaign, 'Ready to Anime?', starring Rashmika Mandanna and Shubman Gill. Building on the success of the campaign's first ad film, which premiered during the ICC Men's T20 World Cup, the new brand spot captures a feeling every anime fan knows well, the heartbreak of a beloved anime series coming to an end.

In the ad spot, Shubman calls Rashmika late at night in distress after finishing an anime series, only to be reassured that on Crunchyroll, one story's ending simply means another adventure is ready to begin. Through a light-hearted exchange, the ad highlights Crunchyroll's extensive catalogue, including global hits like Black Clover, BLUE LOCK, and ONE PIECE. Rashmika continues to represent the passionate anime fan, while Shubman is the growing community of viewers just discovering anime's immersive storytelling.

“Following the strong fan engagement with our first ad film, we're excited to launch the next chapter of the 'Ready to Anime?' campaign. The piece taps into a familiar anime fan emotion - the feeling when a beloved series comes to an end — while reminding viewers that with Crunchyroll's ever-expanding library, there's always another story waiting to be discovered,” said Ekta Gulechha, Director, Marketing for India at Crunchyroll. “As anime continues to grow in India, we're seeing audiences form deep, personal connections with the characters and stories.”

Conceptualized by Tilt Brand Solutions and produced by StudioQ (both part of Quotient Ventures Pvt Ltd), the campaign will roll out nationally across CTV, digital, and social platforms.

Crunchyroll currently offers a catalogue of over 900 anime titles in India, including more than 160 dubbed in Hindi, Tamil, and Telugu, with new episodes streaming the same day as Japan. Subscriptions start at ₹99 per month.

About Crunchyroll
Crunchyroll is the global anime brand that fuels fans' love of anime. With the ambition to make anime an even bigger part of pop culture, Crunchyroll offers fans the ultimate anime experience and destination centered around a premium streaming service. Crunchyroll has the largest dedicated anime library, an immersive world of events, exciting theatrical releases, unique games, must-have merchandise, timely news, and more. Anime is for everyone and is accessible to stream across territories through Crunchyroll—whether on the go on mobile, through gaming consoles and big-screen devices at home, or on desktops anywhere.

Crunchyroll, LLC is an independently operated joint venture between U.S.-based Sony Pictures Entertainment and Japan's Aniplex Inc., a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group.