Forum - View topicAnswerman - Why is One of the Most-Anticipated Anime of the Season Airing on YouTube?
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kgw
 Posts: 1544 Location: Spain, EU |
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I don't understand why they are blocking it just for the American Continent (North, South, Central). In the manga Akane herself went to France, but apparently, we can't access to Akane Banashi Youtube channel because... I don't know, can someone ask them?
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Greed1914
 Posts: 5372 |
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I've been curious about Japanese production committees looking more towards youtube with how Kamen Rider Zeztz premiers on youtube. The same youtube channel not only does that, but runs the newest episode continuously until the next one, does broadcasts for prior Kamen Rider series, Super Sentai, and decades old Godzilla movies.
The thing that has me curious is whether this is working how they want. The goal of getting in front of people to build up the brand is clear. Youtube has a lot of users, and free means even a casual passerby might click that recommendation. On the other hand, the displayed concurrent viewers for anything other than the latest Zeztz episode tends to be in the double digits. I suppose it's emblematic of what we already know: the new stuff with pent up anticipation will get views. The stuff that is considered old gets passed over. |
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TiagoCosta
Posts: 81 |
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There’s already been anime in the recent past, where ADN anime (the French pub) got the rights, for example. (Leading to them sub license it to other Europeans streaming services, and leaving most Europe without a legal way to access them as most countries don’t have them). I bet it’s them, they have a lot of power nowadays. |
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Joe Mello
 Posts: 2562 Location: Online Terminal |
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Yeah, I'm not sure what you'd be expecting. Cumulative views would be the thing I think drives decisions the most and most of those views occur within however many hours of premiering. The traditional release schedule still works. I'd be led to believe that the early returns on Zeztz were good enough that TV Asahi would be okay with moving forward with something that has arguably has less cultural cache. |
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justsomeaccount
 Posts: 545 |
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If Europe was the only one left out I would get your point, but if the absolute rest of the world aside of America cannot access it either, that seems to point to another thing. Particularly noticeable for me that countries in Southeast Asia cannot see it since they are also an important foreign market, if that block only to the America continent is true. In my case I'm from Spain so I'm affected by it :S |
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kgw
Posts: 1544 Location: Spain, EU |
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I doubt they got more money than Netflix or Crunchyroll. And even if ADN does not streams outside France, there are anime series hold both by them and Crunchyroll (not talking about HIDIVE because they don't stream outside North America) And the article says Akane Banashi has a "non-exclusive" streaming deal, so even if ADN had the rights, it doesn't mean anyone else can't licensee. |
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Ermat_46
Posts: 786 Location: Philippines |
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Hard to take the article seriously when this show is being streamed only in North and Latin America in YouTube. Meanwhile, if you live outside those regions, they're going to scatter the show on different platforms.
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Glordit
 Posts: 1201 |
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Stream it now on Youtube!* *Only if you live in these 2 parts of the world
It will be on other platforms, right? Also YouTube's stream quality isn't great either. It's on NF & ABEMA in Japan so it's just a little extra work to get the subs from YouTube, if they not streaming it elsewhere. |
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Exodus007
 Posts: 140 |
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I haven't watch any anime on YouTube that was legally put there. So how does YouTube even handle on screen subtitles for background signs and text and whatnot? That's a concern for sure.
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AnswerJerome
Posts: 36 |
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I did ask the production committee about Europe's exclusion from the YouTube announcement, but they preferred not to comment. One could infer from the lack of comment and the fact that they mentioned the "non-exclusive" nature of the partnerships they have entered into for English-speaking and Latin America, that some sort of exclusive deal may have been reached for Europe. We are only a few weeks out from AJ26 and the beginning of the Spring season. I would advise patience. I am confident it will be simulcast in your part of the world. |
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AnswerJerome
Posts: 36 |
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The Akane-banashi Anime Production Committee is very clear in the interview.
"We had initially been pitching the project to various streaming services, but since it ultimately resulted in a non-exclusive deal, it became possible to distribute it on other platforms as well." The "non-exclusive" distribution agreement they have entered into means that they have the flexibility to self-distribute Akane-banashi via their own dedicated YouTube channel in some territories. As reported, this is the English-speaking world and Latin America, as they have publicly announced. No other territories have been announced at this stage. The inference is that Akane-banashi will stream on other SVOD platforms in those territories not included in the YouTube announcement. Fans in Southeast Asia are going to be served. Fans in Europe are going to be serviced with this show during simulcast season. However, no announcements have been made yet, but that is not unusual. I would expect to hear some new announcements in the next few weeks as we get closer to AJ26 and the commencement of the Spring Season. One reader asked if YouTube paid to carry the series. That isn't how YouTube works. The committee will be creating its own channels and self-distributing on YouTube. It is an initiative they are taking on themselves. I think it is a bold move and I am excited about it. YouTube is an excellent platform that reaches more people, more devices, and more households than any other streaming service on earth. It is the world's television set, and it is a powerful platform for building your own audience. It has the potential to be a very lucrative new, direct-to-audience distribution and monetisation funnel for Anime IP owners. YouTube is virgin territory for the anime industry. As another reader noted, most of the anime they have watched in the past on there has been pirated. I think that the Akane-banashi anime production committee's strategy is a bold move, and I genuinely hope it meets their objectives. I am not sure why anyone would complain about being able to access one of the most interesting new anime of the season for free in those territories I mentioned. As other readers have noted, it'll be interesting to see what the viewing experience will be like. |
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Greed1914
Posts: 5372 |
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That is probably more of a question for how the company running the channel handles it. At least with Kamen Rider, it is hard subbed. Typical youtube videos use closed captioning instead of proper subtitling, so I think that unless the channel puts sign and text translation on it themselves, then it isn't going to be there. Personally, I wouldn't expect it. Crunchyroll is a bit of an outlier in that it usually includes them, and I think if a Japanese company looks around and sees that the Netflix's of the world don't bother, then they won't either. |
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TarsTarkas
 Posts: 6226 Location: Virginia, United States |
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When you say it is going to stream on 'YouTube', it sounds like it is going to be free on YouTube. So, for North American viewers, is it actually going to be free to watch on basic YouTube.
Perhaps I missed or didn't understand the financial underpinnings, but how are the production committees making money, or is this (probably not) being done pro-bono. |
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AnswerJerome
Posts: 36 |
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I do not know the answer to your question. I am assuming it will be available as free video on demand. That is generally how other operators have done it, including REMOW. There can be good ad share, but more importantly, and believe this is the longer strategic play, you can build and develop your own audience as a channel operator. That allows you to build affinity and a genuine relationship with every audience member. I look at what Markiplier and Glitch have accomplished on YouTube and the enviable relationship between content creators and their audience. At the moment, the big anime producers and brands are selling their content exclusively to Crunchyroll and Netflix, who become the gatekeepers to the audience. Potentially! YouTube is the way Japanese IP owners can have the same type of direct relationship with fans that they enjoy at home in Japan, but on a global basis. |
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Blanchimont
 Posts: 3850 Location: Finland |
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By relying on an external streaming provider, would malicious takedown requests to YouTube on their content be a plausible issue? An external provider, YouTube, would also place restrictions on the content that can be posted (at least in case of normal users), not all anime would likely make the cut without alterations at least. They would have to consider that at the production level if they go this route? |
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