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Sonic Team Studio Head Takashi Iizuka's Bid to Appeal to Japanese and Global Audiences Through Sonic




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MarshalBanana



Joined: 31 Aug 2014
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PostPosted: Thu Jun 12, 2025 2:02 pm Reply with quote
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“For a long time, we've seen Sonic be very, very popular outside of Japan versus inside of Japan,” said Iizuka.
Sonic was created after all to boost Genesis sales in America, so the design was made to appeal to American audiences. I'm not really sure what sort of games Japanese players brought the Mega-Drive for.
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Greed1914



Joined: 28 Oct 2007
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PostPosted: Thu Jun 12, 2025 2:43 pm Reply with quote
Miku is a surprise, Joker was expected, and I'll give them credit for throwing me off by picking Ichiban instead of Kiryu.
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MFrontier



Joined: 13 Apr 2014
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PostPosted: Thu Jun 12, 2025 4:16 pm Reply with quote
I'm always down for promoting Sonic more and more!
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Silver Kirin



Joined: 09 Aug 2018
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PostPosted: Mon Jun 16, 2025 4:22 pm Reply with quote
MarshalBanana wrote:
Sonic was created after all to boost Genesis sales in America, so the design was made to appeal to American audiences. I'm not really sure what sort of games Japanese players brought the Mega-Drive for.

Actually, the original Sonic the Hedgehog game was the third best-selling Mega Drive game in Japan, only beaten by Shining Force and Puyo Puyo, but the thing is that the Mega Drive only sold over 3 million units in Japan, while the PC-Engine (Turbografx-16) sold 8 million units and the Super Famicom (Super NES) sold over 11 million units. The Mega Drive was not a popular console in Japan, it mostly appealed to diehard fans that wanted something different, like some ports of arcade games, but it seems that late in the Mega Drive's life some people in Japan bought it because of its popularity in the U.S.
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MarshalBanana



Joined: 31 Aug 2014
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PostPosted: Tue Jun 17, 2025 2:10 pm Reply with quote
Silver Kirin wrote:
Actually, the original Sonic the Hedgehog game was the third best-selling Mega Drive game in Japan, only beaten by Shining Force and Puyo Puyo, but the thing is that the Mega Drive only sold over 3 million units in Japan, while the PC-Engine (Turbografx-16) sold 8 million units and the Super Famicom (Super NES) sold over 11 million units. The Mega Drive was not a popular console in Japan, it mostly appealed to diehard fans that wanted something different, like some ports of arcade games, but it seems that late in the Mega Drive's life some people in Japan bought it because of its popularity in the U.S.
Interesting, I didn't know that. I guess it makes sense, it was advertised over there. I do the impression that SEGA mainly used consoles, was so their arcade games would have a second life.
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