Russia is increasingly interested in Asian countries. At the same time, among Russians aged 14 to 35, according to VTsIOM, Japanese culture is of the greatest interest. China is in second place in popularity, and South Korea occupies the third position. What exactly is attractive about Asian countries is in the Izvestia article.
Spreading culture
• According to the Kion online cinema, more than 70% of Russian residents
say that it is the culture of Asian countries that arouses their greatest interest. Interest is growing for several reasons, including because the media and social networks constantly offer a large number of diverse content about the countries of the region. In addition,
many cultural events are held in the Russian Federation, in particular, within the framework of the Year of Culture of Russia — China. As a result of the spread of Asian culture, more and more Russians want to learn about the peculiarities of the Asia-Pacific region. (Asia-Pacific region).
• Among the preferred countries for future trips, according to the <url> travel service, Russians
singled out Japan, placing it among the most attractive destinations. At the same time, Russian tour operators reported that the
frequency of trips by Russians to South Korea in 2024 increased by 25% compared to 2023.
• Interest in travel is growing due to the fact that today it is much easier to get information about any destination. At the same time,
digitalization makes travel more accessible and understandable, turning it into a way to truly expand your knowledge of the world.
• The increased interest in Asian culture and, in general, the growing desire to travel are related. The more a person gets to know the traditions, aesthetics, and daily life of Japan, China, and South Korea through the media, the stronger the desire to see it all with their own eyes. The
trip allows you to understand the cultural features that are reflected in modern creative works.
