March comes in like a lion Train Ads to Use Photos of Fans
posted on by Joseph First
The publisher Hakusensha launched the "March Lion Train Campaign" to celebrate the March 23 release of the seventh volume of Chika Umino's March comes in like a lion manga. The promotion's train poster ads will feature photos of the manga's readers.
A special caravan will travel and take pictures of fans for the ads in five locations across Japan. Individuals, couples, families, clubs, and classes can participate. The campaign's planners will post several hundred unique poster ads. Fans can apply to participate on Hakusensha's official March comes in like a lion website until February 5.
Umino's March comes in like a lion manga launched in Hakusensha's Young Animal magazine in 2007. The series won the Manga Taisho (Cartoon Grand Prize) award in 2011 and received another nomination this year.
Source: Comic Natalie