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Yu-Gi-Oh! #1 Saturday Morning Cartoon

posted on by Christopher Macdonald
Not quite the equal of the recent achievement by Dragonball Z, KIDS' WB! is nonethless happy with their Saturday Morning ratings as Yu-Gi-Oh! , Pokémon and other shows combined to give them the number 1 Saturday morning Cartoon ratings.

Yu-Gi-Oh! is #1 and #2 in the ratings, while Pokémon - Master Quest is #1, #2 and #4 in the ratings, and other shows come injust about every other top 10 position imaginable. Confusing? There are a multitude of different demographics used to rate childrens programming, many of them overlapping, such as "Boys 2-11" , "Boys 6-11" , "Kids 6-11" , "Girls 2-11" and so on...

KIDS' WB!'s high ratings with all its Saturday morning shows, led by Yu-Gi-Oh! and Pokémon, add up to a very high ranking for the Saturday morning broadcast a a whole.

Excerpts from Kids WB press release:

On Saturday, September 28, Kids WB maintains its dominance among the Saturday morning broadcast and cable competition as the #1 network in Boys 2-11 (5.8/24), Boys 6-11 (7.4/30) and Tweens 9-14 (5.5/27). The network took seven of the top 10 overall program spots in Boys 2-11, the top 8 spots in Boys 6-11 and eight out of the top 10 in Tweens 9-14. Kids WB ranked as the #1 broadcast network in Kids 2-11 (4.1/18), Kids 6-11 (5.1/22), Girls 2-11 (2.4/11) and Girls 6-11 (2.8/14). Year-to-year, Kids WB continued to improve in Kids 2-11 (+32%/+29%), Kids 6-11 (+28%/+22%), Boys 2-11 (+29%/+20%), Boys 6-11 (+28%/+7%), Girls 2-11 (+60%/+57%), Girls 6-11 (+40%/+56%) and Tweens 9-14 (+72%/+59%). Among Kids 2-11, Kids WB outperformed ABC (1.8/8) and Fox Box (1.5/7) combined.

For the morning, Yu-Gi-Oh!, in its 11:00 a.m. ET time period, dueled its way to a #1 win among all competition in Boys 2-11 (6.8/27), Boys 6-11 (8.9/37) and Tweens 9-14 (6.7/30). The animé hit finished as the #1 broadcast program among Kids 6-11 (5.9/26). At 8:00 a.m. ET, Yu-Gi-Oh! ranked as the #2 program for the morning among the broadcast and cable competition in Boys 6-11 (8.2/35) and Tweens 9-14 (6.4/39). Yu-Gi-Oh! led all 8:00 a.m. ET time period competition in Kids 2-11 (3.9/23), Kids 6-11 (5.3/28), Boys 2-11 (5.8/29), Boys 6-11 and Tweens 9-14, setting all-time network highs in these demos for the time period. This bonus airing of the fantastical animé-adventure posted week-to-week growth in Kids 2-11 (+26%/+5%), Kids 6-11 (+18%), Boys 2-11 (+38%/+7%), Boys 6-11 (+28%) and Tweens 9-14 (+49%/+11%).

Additional Kids WB Saturday morning highlights include:

- Pokémon - Master Quest, in its 10:00 a.m. ET time period, captured the #1 program spot among the broadcast competition in Kids 2-11 (4.8/19), the #2 overall program spot in Boys 2-11 (6.6/26) and the #4 spot among all competition in Boys 6-11 (7.6/29) and Tweens 9-14 (5.5/25).

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